NFL teams New York Giants and Philadelphia Eagles have signed deals with betting companies in recent days. DraftKings agreed with the Giants to become the official betting operator and Daily Fantasy.
DraftKings will promote unprecedented action on game days
The company will also pioneer the virtual SportsLounge. The space will be used on the Giants’ official game dates during the season, providing innovative ways for fans to have fun with DraftKings platforms.
“The Giants have continued to be a fantastic organization to work with over the years. We are excited to expand our relationship as the team’s exclusive official sports betting, iGaming and Daily Fantasy operator, “said Ezra Kucharz, Business Director at DraftKings.
He added: “Both organizations remain committed to the customer’s experience through enhanced product offerings and authenticity.”
Eagles signed partnership with Fox Bet
Regarding the Philadelphia Eagles, the deal was made official with FOX Bet. The deal will provide for the opening of an interactive brand center at Lincoln Financial Field. According to the contract, the betting company will also be able to promote marketing, social media, broadcast and digital campaigns.
“This new, fully integrated partnership with FOX Bet has allowed us to recreate the way we deliver content to our fans in a fun and innovative way,” said Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles.
Carlson added: “In the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the greatest FOX Sports personalities on the air, and many other surprises throughout the way. We are looking forward to increasing our partnership with FOX Bet, a leading company that continues to expand its presence in the Philadelphia market ”.