Paddy Power, owned by Flutter Entertainment, launched the first episode of its show with “experts” as part of its latest advertising campaign.
The production features Matt Le Tissier, Charlie Nicholas and Phil Thompson, as football commentators and members of Sky Sports broadcasts, in a comical look at their lives on Saturday afternoons, now that they have been released and are no longer in sports coverage. of the channel.
After all, the operator has become famous for its fun marketing, in addition to taking the opportunity to work with big names who are out of work when recording advertising pieces.
One of the most famous examples involved the Portuguese coach José Mourinho, who was without a club at the time of the campaign with Paddy Power.
In addition, the company also promised to plant 6,000 trees whenever Arsenal did not win a game. Although the brand apologized when it was considered to have ‘committed excesses’ by including a controversial joke in one of its ‘Fan Denial’ videos.
Regarding its new advertising campaign, Paddy Power has already assured that the second episode will be released soon and should count on the former manager of Charlton Athletic and West Ham United, Alan Curbishley.
About Paddy Power
Paddy Power is a betting company that emerged from the merger of three Irish bookmakers: Stewart Kenny, David Power and John Corcoran in 1988. The company’s headquarters are in Dublin, Ireland.
As such, the company conducts its business through a network of licensed betting shops in the United Kingdom. And, operating Ireland’s largest telephone betting service.
On the internet, the company offers sports betting, poker, bingo and classic online casino titles. Recalling that the company merged with Betfair to create Paddy Power Betfair, now Flutter Entertainment, on February 2, 2016.