Playtech, a global technology company for the gaming industry, announced that it has launched its award-winning casino content with long-term strategic partner bet365 in New Jersey, USA.
As such, bet365 goes live with a selection of the best Playtech games, including classics like White King, Great Blue and Frankie Dettori’s Magic Seven.
The partnership also marks Playtech’s first step in the US market, with expansion plans with more local operators in the coming months.
In addition, the company secured regulatory approval from the market only last month. And now, the company has started the licensing process in other U.S. jurisdictions.
While bet365 entered the New Jersey market in 2019. And since then, it has been providing its bets and online casino games to customers in the state.
Expectations of Playtech Casino with entry into the American market
A bet365 spokesman said: “We are excited to partner with Playtech to expand the content offering to the US market. Given the variety of Playtech content, being the first on the market is a real differentiator for our platform. We are looking forward to developing our already solid partnership, while continuing to increase our casino offering ”.
Shimon Akad, director of operations at Playtech, also spoke publicly. “This is a significant moment for Playtech and for our development in the USA. The launch of Playtech’s software in the USA is a milestone and we are delighted to take this step with one of our most trusted partners”.
Akad added: “With more content titles planned for the coming weeks, we will have exciting moments ahead. This launch also serves as an excellent example of our commitment to reach agreements with major operators to bring leading software services and great content to new and growing markets ”.