DraftKings is the 2nd Company to Launch an App in the Illinois Betting Market

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DraftKings is the 2nd to Launch Application in the Illinois Betting Market
Photo: Forbes

Illinois sports punters have just received their second mobile option with DraftKings. Now launched with the Casino Queen digital app, the service is up and running and ready to compete with BetRivers.

The app was allowed to be launched after a name change at Casino Queen. “Illinois is home to some of the most passionate sports fans and the most iconic sports teams across the country,” said Jason Robins, co-founder and CEO of DraftKings, in a press release.

“DraftKings’ dedication to innovation and providing customers with a first-rate sports betting experience has made our app the best rated option. And, we can’t wait for fans in Illinois to find out why, ”said Robins.

At one point, Governor JB Pritzker lifted the requirement for personal registration in casinos for mobile sports betting due to social distance measures. That period has expired, so potential DraftKings customers will have to go to Casino Queen, four hours from Chicago, to register.

But that will not stop the company from trying to grow in the St. Louis mobile sports betting market. Although Casino Queen is on the other side of the state border from the largest city in Missouri.

“We are excited to bring sports betting to Illinois and the St. Louis community,” said Terry Downey, president of DraftKings at Casino Queen, in a press release.

“The marriage of two iconic brands promises to create an unforgettable experience that can only be found at DraftKings at Casino Queen,” he said.

DraftKings tries to beat competition in the state

As such, DraftKings became only the second live online and mobile betting app in Illinois when it launched its digital app DraftKings at Casino Queen and placed the first bet on its store in East St. Louis, according to a statement. official.

However, the company will have to deal with competition in the region. Because BetRivers was launched on June 18, during the pause in the face-to-face registration. And, it may have already conquered a good part of the market.