Statistics Entertainment is a trend that has been growing in recent years among the most popular sports.
In Canada and the United States alone, this segment has more than 60 million fans in its most famous modality, fantasy sports.
In this group, the annual investment reaches 650 dollars on average per practitioner. The increase in interest in numbers in sports has resulted in an increase in the time dedicated to electronic games since the 1990s.
Consequently, it impacted the form of consumption. Thus, the space dedicated to statistics has grown considerably in sports channels in the last decade.
According to a study by the media company, Copa90, this group was called “Fanalytics”, that is, fans of the analyzes. For example, the NFL fantasy game is already essential in expanding the football fan base and determining the establishment of events and content related to the teams.
Representations of Statistics Entertainment in Brazil
In the national territory, there are many fans of fantasy games who still want to leave amateurism. One of the Brazilian “success cases” is Cartola F.C., a product developed by Grupo Globo.
Gradually, the game received more attention on online platforms and even on sports broadcasts, highlighting the preferences of “cartoleiros” and the performance of players in time.
In this case, the Entertainment of Statistics came to impact the way people behave, starting to be much more concerned with a card and the number of fouls committed by an athlete than necessarily with the result of the game.
Statistics and sports betting
Another difference in the Entertainment of Statistics has to do with sports betting, which are in a regulatory process in the country.
The association of betting houses with sponsorship links and partnerships in the real world can also expand the possibilities of winning and engaging with the audience. Elements that are still not as explored in Brazil.
The tendency is that a fan has easier and easier access to the performance numbers of a player or of the teams practically in real time, aiming to facilitate his bet before, during and after the game.
In addition, the possibility of following a sporting event focused solely on the numbers of the game should also soon become a reality in order to meet these new public interests.
After all, there are several points of immersion in the sports world that have not yet been properly worked on and that can become new sources of revenue.
For this reason, Statistics Entertainment should take more and more space in the sports sector from now on, as well as in traditional vehicles to accompany, satisfy and retain fans of this new trend.
