Fast Track has announced the launch of a new AI-based player churn prediction model, now available to all partners on its CRM platform.
In this way, the model allows operators to identify players at risk of cancellation on the first day of inactivity, supporting more proactive and efficient retention strategies.
Model Details
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyze player behavior and make accurate predictions tailored to each operator’s player base.
Additionally, the system continuously trains itself with real-time data, ensuring that predictions remain relevant and effective over time.
This model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are most likely to churn, as well as data-driven recommendations on the timing and incentive levels for re-engagement.
“Churnability is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, co-founder and CEO of Fast Track.
“With this model, operators can focus their efforts where it matters most. That is, targeting players who are truly at risk, with the right offer at the right time. It’s a smarter, more cost-effective approach to retention. .”
The churn model addresses a common industry challenge—the overuse of reactivation bonuses—by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will be hosting a live webinar on Thursday, July 10, 2025, providing a step-by-step walkthrough of the new turnover model and its practical applications. So, be sure to reserve your place here!
About Fast Track
Fast Track is a disruptive SaaS technology company shaping the future of CRM. By delivering a new way of working that allows teams to focus on innovation and growth.
Serving hundreds of companies worldwide, the group has offices in Malta, Sweden, Spain and the United States.
