The Brazilian Football Confederation (CBF) will define in regulations how it will divide the amounts collected from sports betting (bets) between clubs, players and entities that organize the competitions.
The initial forecast indicates that the annual amount allocated could reach approximately R$264 million. However, this amount may be subject to adjustments if the collection exceeds expectations.
This is because the Law regulating sports betting in Brazil established mandatory percentages for transfer to entities, in addition to the taxes already provided for.
To understand the origin of the values, it is necessary to consider the total volume of bets in Brazil, estimated by the Central Bank at values ranging from R$240 billion to R$360 billion per year.
Of this total, around 10% corresponds to “Gross Gaming Revenue” (GGR), a concept that represents the amount effectively retained by betting houses as revenue. In the first months of 2025, data on taxes collected indicate that GGR will be close to R$33 billion annually.
Understand the legislation and the role of the CBF
The law determines that 88% of this amount will remain with the betting houses themselves. The remaining 12% will be transferred to various entities. Of this portion, 7.3% is specifically intended for the payment of image rights to competition organizers, clubs and athletes related to the use of names and symbols.
According to the projection, approximately 0.786% of the GGR will be set aside for this purpose. Therefore, clubs, competition management entities and athletes can receive around R$264 million, with the possibility of an increase, depending on the annual betting volume.
At the beginning of the year, the government published an ordinance determining that competition regulations must detail the method of sharing these resources.
Therefore, all the money raised in championships such as the Brasileirão, Paulista or Carioca will be distributed according to the rules of each competition. In international tournaments, the CBF is responsible for dividing the amount.
Since it controls most of the competitions, the CBF will take on the task of defining the rules for this division. However, to date, the entity has not instituted any specific regulations.
The guidelines should only come into effect next year, because the current regulations are already defined and do not allow changes during the championships.
Furthermore, the Prizes and Betting Secretariat (SPA) has started a public consultation to discuss the distribution of image rights, seeking to hear from everyone involved in the process.
