TaDa Gaming, an award-winning casino game developer, has been a huge success since it began operating in 2022. Therefore, entering the dynamic and ever-evolving Brazilian market has brought its challenges.
However, TaDa has managed to adapt its more than 200 games to local characteristics, and this strategy has been key to its success.
And the best example of this success is the launch of the Lucky Jaguar game. Dahung Chen, the Head of Product Management at TaDa Gaming, will tell us the story behind the creation of this slot and how it managed to connect so well with players all over Brazil.
Lucky Jaguar – TaDa Gaming Slot
Lucky Jaguar is a stunningly lush 3×3 grid slot with an Aztec theme. Launched in December 2024, Lucky Jaguar features fast-paced gameplay. It offers wilds and multiplier bonuses of up to 50x. Features like Extra Bets and Lock & Respin are present. Plus, full-screen wins get a 10x boost.
The strategy, ‘Global Approach, Local Knowledge’, is based on market research. It ensures that TaDa adapts to the needs of each market. In this way, the company attracts players in a targeted manner while maintaining global standards of innovation.
The localization approach is unparalleled. It includes certifications for local markets and the use of idiomatic language. It also involves collaborations with influencers and partnerships with leading national operators.
Research and data mining are essential. Feedback from operators and players, along with freeslotmatch.com, provide facts and figures.
Lucky Jaguar was made for the Latin American market. Previously, Fortune Gems held the record for the highest position. In just one month, Lucky Jaguar has already reached over 33% of Fortune Gems‘ daily active users.
Retention has increased by over 50%. Session duration has increased by almost 30%. The number of rounds played has increased by 20%. And best of all, these numbers continue to grow.
So what made this particular game achieve these impressive KPIs in such a short time and why do they continue to grow?
Precise and intuitive localization
In a global marketplace, understanding local customs and cultures is increasingly important to resonate with players. In addition to solid mechanics, balanced mathematical models, and intriguing features, research consistently shows that players also desire culturally relevant and appropriate experiences through themes, imagery, and idiomatic language.
Competition for player attention is fierce in this highly competitive market, so a one-size-fits-all approach is not acceptable. Accurate and immersive localization has become critical. Players want to feel like the game was made for them.
The UI (User Interface) in particular needs to provide accurate and effective communication. From legal and regulatory requirements to ensuring engagement and trust, players who have access to clear rules and explanations trust both the game and the brand.
Additionally, the theme and thematic representation should reflect the local market and preferences, both culturally and in driving the actual gameplay.
When these factors are effectively understood and incorporated, the result is stronger connections with players, greater engagement, and faster market adoption because the overall gaming experience is authentic.
Using data to drive design
Players in Brazil specifically, and Latin America in general, prefer simple yet exciting gameplay. To better engage this audience, Tada implemented a series of market-specific optimizations through our “Global Core Mechanics, Localized Content” strategy, which made Lucky Jaguar a significantly successful launch.
This ensures that TaDa’s games are applicable and appropriate across different markets and jurisdictions through specific in-game elements designed to directly appeal to and resonate with the target audience.
Lucky Jaguar utilizes vibrant color schemes, enhanced visual effects, and immersive sound design to reflect local entertainment culture. All symbols are authentically designed and represented to ensure cultural sensitivity and quick recognition.
Additionally, it integrates high-frequency win features to meet local gameplay expectations and allows for a wide range of bets to suit both casual players and high-rollers.
What the numbers say about TaDa Gaming’s game
Since increasing play time and more rounds played per session, TaDa has seen daily active users reach 33%+ of market leader Fortune Gems – which had previously surpassed all of TaDa’s KPIs – within 30 days of Lucky Jaguar’s launch.
Next-day retention has increased by over 50% and continues to climb, with session length increasing by almost 30%. Adding to this impressive and instant player response, the number of rounds played has increased by 20%, with the numbers still growing.
The combination of simple rules with immersive mechanics and features clearly captured players’ attention 100%. When you consider the excellent graphics and the interactive jaguar god with its ability to add an extra 10% bonus, it’s easy to see why players keep coming back to this Aztec jungle slot again and again.
Lucky Jaguar is available in 20 languages, offers an RTP of 97.14% and a maximum win of 4,500x. With an easy-to-access demo, you can play this excellent game risk-free at freeslotmatch.com.
Additional engagement through gamification
Further enhancing gameplay, TaDa’s gamification tools, WIN CARD and Giftcode, have both been integrated into Lucky Jaguar. Operators who chose this option saw an additional 35%+ increase in daily active users with each WIN CARD launch.
WIN CARD allows you to instantly activate rewards or store them for future play, increasing retention levels by over 12% and extending session length by an additional 20%.
GiftCode, which offers instant activation of Free Spins with one click, achieved a 100% redemption rate. It also boosted new player registrations by 25% and increased next-day retention rates to over 95%.
By combining additional gamification with excellent localization and cultural probity, ensuring Lucky Jaguar appeals to its target audience is on track to be one of TaDa’s most successful launches to date.
Going further
Everything TaDa Gaming does is always about delivering the best it can. Building trust in the brand and portfolio is an ongoing strategy. Thus, with approval for launches including Lucky Jaguar from ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, as well as GLI, bmm and GA, TaDa’s portfolio was ready before January 1, 2025, reinforcing its commitment to safe, quality and immersive gaming.
For TaDa, a successful launch is not a one-off effort, but a continuous cycle of testing, learning, adapting and always improving. The company will also be exhibiting at iGB L!ve in London, stand R20, from July 2-4.
