As of January 2025, with the official regulation of sports betting in Brazil, the sector began to operate under new standards of security and transparency. To keep up with market growth and meet legal requirements, operators are investing in cutting-edge technologies. In this context, according to experts at LuckBet, artificial intelligence (AI) is emerging as a protagonist in the fight against fraud and match-fixing.
According to Fellipe Campos (photo), managing partner at LuckBet, the company has adopted a technological infrastructure based on predictive AI, as well as big data and behavioral biometrics to monitor user behavior and identify suspicious movements.
“In the last 12 months alone, we have been able to detect and block more than 1,300 fraud and manipulation attempts. The average response time is less than four hours after the first alert,” he says.
The automation of these processes allows platforms to track data such as browsing history and betting patterns in real time and geolocation. Identity verification has also become more rigorous, with the use of facial recognition and cross-referencing of documentary data. This drastically reduces the risk of multiple accounts being created or accessed by minors.
Technology helps companies protect bettors
“Regulation has raised the bar for the sector, and technology is essential to ensure compliance and protect both bettors and the sports ecosystem,” explains Campos.
In addition to investing in digital security, LuckBet maintains partnerships with entities such as Sportradar and IBIA (International Betting Integrity Association). These partnerships help identify abnormal betting patterns and flag possible manipulation attempts at sporting events.
The integration between technology and governance also extends to the internal environment of the platforms. LuckBet trains its employees to identify unusual behavior. In addition, it provides a confidential reporting channel, which can be used even in cases involving athletes, managers or sports federations.
With billion-dollar financial transactions expected in the coming years, the sports betting sector in Brazil is on its way to becoming established under constant surveillance. And, according to experts, artificial intelligence can be an important ally in ensuring the safety of the game for everyone involved.
About LuckBet
LuckBet, founded in 2021 and headquartered in Cuiabá, Mato Grosso, is a Brazilian online betting company that stands out on the national scene. In addition, the platform has actor and pilot Caio Castro as an ambassador.
With a history of sponsoring clubs and sporting events, including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit.
Committed to Responsible Gaming, LuckBet has implemented measures such as self-regulation, reality checks and self-exclusion, as well as promoting access to support organizations such as Gambling Therapy and GambleAware, offering bettors specialized professional support via various communication channels.
The company also follows all Federal Government guidelines to operate in compliance with the new rules that came into effect in 2025.
