Jackpocket has been named as the official online lottery partner of the Dallas Mavericks. The multi-year agreement will provide a variety of offers and VIP experiences for fans of the basketball team.
The Jackpocket app, which claims to be the first licensed third-party lottery platform in the United States, gives Mavericks fans the opportunity to win tickets, VIP access and NBA merchandise on a monthly basis. These opportunities come in the form of sweepstakes, which fans can enter through the app itself.
Mark Cuban, Governor of the Dallas Mavericks, commented, “I’ve been following Jackpocket’s push into the mobile gaming space and what they’re doing is not only groundbreaking, it’s also a natural and fun evolution for the lottery game.”
“The way Jackpocket has elevated gaming experiences is something I’m excited to bring to Mavericks fans in Dallas,” Cuban concluded.
A great opportunity for Jackpocket
Peter Sullivan, CEO of Jackpocket, said, “This partnership with the Mavericks, a Dallas institution, is a great opportunity to bring this dedicated fan base a new way to play the lottery.”
“Since 2019, we’ve been proud to offer Texans the ability to play the lottery right from their smartphone and we’re excited about this growth in the state,” added Sullivan.
The deal provides branding and sponsorship opportunities for Jackpocket, such as during ‘free throw’ attempts at the Dallas Mavericks stadium – the American Airlines Center.
It also represents the NBA’s first online lottery business in Texas, a state where Jackpocket has provided over $32 million in prizes and has had nearly 300,000 individual winners through its lottery platform. According to a YouGov survey, nearly 12% of Mavericks fans play the lottery on a daily basis.
This represents Jackpocket’s fourth sports lottery-related deal, following partnerships with the NFL, NHL and college athletics organizations. The platform is also in eight other states, as well as Washington DC.
