Tupi is celebrating its anniversary and, together with CAPEMISA Capitalização, launches this Thursday, the 10th, an exclusive Capitalization title to commemorate the radio’s 85th anniversary.
“Sorte tá no Ar” brings many awards and gives radio listeners the opportunity to contribute with donations to the Associação Fluminense de Amparo aos Cegos (AFAC).
This special title will have 85 days of draws with two daily prizes of R $ 1,000 each, from Monday to Saturday, always at 12:30 pm and 6:30 pm. On Sundays, in addition to R $ 1,000 drawn in the early afternoon, there will be a new chance to take R $ 10,000 home in the draw that takes place during the sports day.
And the best part: on the 85th day of the action, in December, all participants return to compete for the special prize – a brand new car.
The title “A Sorte tá no Ar” is a product of the award-winning philanthropy modality and allocates part of the amount collected to AFAC, an entity affiliated with the National Organization of the Blind of Brazil (ONCB).
This modality has a social nature because, in addition to competing for cash prizes, Radio Tupi fans will still be financially supporting an institution recognized for its dedication and assistance to people with visual impairments.
All Radio Tupi communicators will be involved in the news. The draws will take place live and will be broadcast on Tupi’s Facebook and YouTube.
To participate, simply purchase the Capitalization title on the official website or on the radio website for only R $ 5. The first draw will take place on September 14, Monday.
“It will be a historic anniversary. We are lucky enough to have such a product to celebrate Tupi’s 85th anniversary,” says Tuffy Habib, vice president of Business at Rádio Tupi.
“This is a customized product especially for this very special date for Rádio Tupi and its listeners. We combine our expertise in the Capitalization market with the technology of i9 & Re9 to launch a title to fans of this radio so close to people. In this title modality , it is possible to compete for prizes and still help philanthropic institutions “, explains the director of CAPEMISA Capitalização, Márcio Coutinho.
“Helping CAPEMISA to develop this innovative product, in partnership with Rádio Tupi and AFAC, is a source of great pride for our company. Participating in the celebration of the 85th anniversary of Tupi with an exclusive product and with awards from listeners is a great watershed for our brand “, highlights Amilton Noble, director of i9 & Re9.
Legislation – The operation of capitalization bonds is authorized by the Superintendence of Private Insurance (SUSEP), an agency linked to the Ministry of Economy, which legislates and supervises the guarantee of the allocation of resources to social assistance entities.
