Conar reforça compromisso de publicidade responsável para apostas esportivas
Imagem: CONAR / Divulgação

The Ministry of Justice recently banned sports betting advertising aimed at children and teenagers, aiming to protect this audience from unwanted influences. So, in response, Conar (National Advertising Self-Regulation Council) reinforced its commitment to promoting responsible and ethical advertising in the iGaming and sports betting sector.

Conar defends self-regulation, allowing betting companies to create their campaigns, as long as they follow ethical guidelines. This avoids the need for legal interventions.

Conar and social protection in betting advertising

In the statement, Conar refers to Annex X, a set of standards launched in December 2023, prepared by the entity itself. Therefore, this document aims to:

  • ensure socially responsible advertising in the sports betting sector
  • respect the security of the betting environment
  • protect children, adolescents and vulnerable people

Therefore, the Annex X proposal aims to establish a standard for betting advertising, in line with the commitments made with regulatory authorities.

“Annex X aimed to meet the legislator’s incentives for advertising self-regulation and respond to the commitments made before the competent public authority”, stated Conar.

The guidelines include the creation of modern protection mechanisms, such as the use of age selection tools and the prohibition of advertising content aimed at children and young people.

The statement also highlighted the protection mechanisms planned to prevent children and adolescents from being impacted by betting campaigns. Among the rules highlighted are:

  • Use of tools that allow you to limit the reach of advertising based on age;
  • Prohibition of running campaigns on content aimed at children and young people;
  • Preventing children under 21 from participating in advertising activities

Conar also reported that, since the implementation of Annex X, it opened around 60 representations against betting advertising campaigns. These processes aim to assess whether campaigns comply with established standards.

Half of these cases have already been judged, and measures such as changing or suspending campaigns have been applied when necessary. Conar reinforces that, although the betting sector is still new, there is a positive expectation that it will contribute to the creation of a responsible advertising environment.

Advertising prohibited for young audiences

Conar spoke out a week after Senacom (National Consumer Secretariat), linked to the Ministry of Justice, published a ban on betting advertising aimed at children and teenagers. The measure reflects concern about protecting young people in the face of the popularization of online betting in Brazil.

Betting platforms will have ten days to send a detailed report on actions to comply with the new regulations. Therefore, if there is non-compliance, companies will have to pay a daily fine of R$50,000.

Therefore, the government and regulatory bodies want to intensify supervision to guarantee the ethical and safe development of the betting sector in Brazil. The focus will always be on protecting consumers, especially young people.

Therefore, the objective is to create an environment in which sports betting can coexist with the safety and well-being of individuals, without compromising the integrity of future generations.