Caesars Sportsbook, a global betting brand based in Las Vegas, is expanding its operations to Brazil. The company recently successfully completed the Loterj Proof of Concept (PoC) to offer fixed-odds sports betting and online gaming in the State of Rio de Janeiro.
André Feldman, CEO of BiG Brazil, highlighted the enthusiasm for the approval: “We are very excited about the approval of BiG Brazil/Caesars in the Proof of Concept of our platform. The certification was for the operation of the lottery modality of fixed-odd betting and online casino.”
CEO of Caesars Sportsbook says Rio is a priority
Feldman highlighted the technical competence of the technology being introduced in Brazil and the choice of Rio de Janeiro as the starting point. “We are going to enter the country with the Caesars Sportsbook brand through the State of Rio de Janeiro.
We prioritize Rio de Janeiro, which, with a population of more than 16 million inhabitants, has greater potential than several European countries with the same population as the state, such as Belgium, the Czech Republic, Greece, Sweden, Portugal, among others.”
The test involved a detailed analysis of the platform by a specialized committee. Marcio Simon Mansour, Legal and Compliance Director, and Maja Dimitrovska, Product Director at Neo Games, were received by the committee, which thoroughly evaluated the features offered.
So, this approval marks a significant step for Caesars Sportsbook in Brazil and highlights the strategic importance of the Rio market. The advance promises to strengthen the brand’s presence in the sports betting scene in the country.
Therefore, this increase in revenue could come from:
- Through taxes generated by the activity
- By attracting investments
- By generating direct and indirect jobs.
