The Brazilian Football Confederation (CBF) defined new guidelines regarding the sponsorship of bookmakers on club uniforms.
The recently released General Competition Regulations (RGC) for 2024 brings significant changes to the sports betting scenario.
Pursuant to Article 114, the display of bookmaker brands on club uniforms is now subject to strict compliance with established requirements. Therefore, the measures follow Law No. 14,790/2023 and the regulations of the Ministry of Finance.
One of the main novelties is the authorization granted to the CBF to prohibit, at its discretion, the placement of advertising by companies that are not aligned with its policies or that are involved in activities suspected of economic infractions or ethical violations.
Sports betting regulation
The regulation of sports betting was sanctioned in December 2023 by the president of the republic, Luiz Inácio Lula da Silva. However, the Ordinance from the Ministry of Finance that establishes the Regulatory Policy of the Prizes and Betting Secretariat was only published on April 10th.
In the new RGC, the CBF reserves the right to request reports from companies specialized in detecting manipulation of results. As well as technical opinions on the sporting conduct of those involved.
What determines the new CBF RGC regarding the sponsorship of bookmakers?
Art. 114 – The display of advertising from sports betting operating companies, including on the uniforms of participating teams, is subject to compliance with the requirements of Law No. 14,790/2023 and the regulations of the Ministry of Finance.
- Paragraph 1 – Clubs and sports betting operators can only include matches from competitions organized by the CBF on their platforms with prior authorization from the entity and, in state competitions, with authorization from the respective state federations.
- Paragraph 2 – Sports betting operators must present a declaration of non-involvement in economic infractions or ethical violations related to the manipulation of sports results, renewed annually. The CBF will send the standard declaration form to be sent by the clubs to the betting operators.
- Paragraph 3 – CBF reserves the right to prohibit the placement of advertising by companies not aligned with its policies or involved in operations suspected of economic infractions or ethical violations.
- Paragraph 4 – Only sports betting operating companies duly authorized by the Ministry of Finance can advertise in competitions organized by the CBF.
- Paragraph 5 – The display of advertising that does not comply with the provisions of this article will subject the club to the payment of a financial fine, as determined by the CBF Presidency and in accordance with the terms of the RGC.
These new guidelines represent an assertive response by the CBF to recent legislative and regulatory changes in the field of sports betting. In this way, aiming to guarantee integrity and transparency in the country’s football competitions.
