After standing out in the advertising market with several innovative actions in 2022, Pixbet, one of the most popular bookmakers operating in Brazil, took its first masterstroke in the first half of 2023: the purchase of the Grand Prix naming rights Brasil de Turfe for the next two years.
From now on, the event, which is scheduled to be held between the 16th and 18th of June, at the Hipódromo da Gávea, in the South Zone of Rio de Janeiro, will be renamed GP Brasil Pixbet 2023.
In addition to Pixbet’s name in the main race, the agreement provides for a series of activations, such as placing static advertising on the grass track (or LED panel), inserting commercials in the TV Turfe programming schedule for 90 days, stamping the Pixbet branding on the horses’ numbered blankets and activation of the bookmaker’s brand on the digital timer placed on the racetrack, during all three days of the event.
“The GP Brasil de Turfe is an event that attracts attention from all over Brazil because of its charm, elegance, tradition and glamour. For Pixbet, becoming a partner of one of the biggest events in national sport is an honor and a great source of pride”, highlighted Ernildo Junior, CEO of Pixbet.
Pixbet is a bookmaker offering a wide range of sports and pre-match or live betting on numerous national and international sporting events. Among the extensive list of sports, naturally, the most popular globally stand out, such as: football, basketball, tennis, table tennis, volleyball, beach volleyball, handball, baseball, boxing, MMA and American football.
Despite having its contract with Santos finalized, the bookmaker will still maintain an active participation in the Brazilian market, promising to deliver several opportunities to fans and bettors in the country with unique and exclusive actions.