Playtech has partnered with Betfred to launch a new Turf-themed bingo title. Building on the success of last week’s Cheltenham Festival, Giddy Up Bingo, a 50-ball, multi-stake variant, is designed to simulate a real horse race.

Within the game, numbered horses and jockeys replace traditional bingo balls, with the horses galloping ‘off the screen’ as the numbers are called.

Players can choose one of four horses, each representing a different ticket price, with proportionately larger prizes depending on the stake. The game will be available exclusively to Betfred players.

Joni Keelings, Bingo Manager at Betfred, commented: “We are very proud to offer Giddy Up Bingo as an exclusive, and there has been a highly positive reaction from players to its launch.”

“Being able to work closely with Playtech to deliver something unique to our players adds great value to our partnership, and we are delighted with the results,” added Keelings.

A big moment for the new release of Playtech and Betfred

It’s no coincidence that they chose to debut this new game now. Cheltenham is one of England’s biggest Turf events, and is closely followed by the Grand National in April, leaving horse racing at its peak during this period.

Playtech’s Director of Digital Bingo Angus Nisbet touched on this, saying that Giddy Up Bingo had received a “strong early reaction”, but also expressed his belief in the game’s sticking power.

“Our development team has done a fantastic job with Giddy Up Bingo, and we are delighted to have partnered with Betfred to bring it exclusively to their players,” said Nisbet.

He added: “With the horse racing season in full swing, it’s no surprise to see such a strong and early reaction to Giddy Up Bingo – but we’re confident this is a variant that players will enjoy all year long.” finished Nisbet.