Sports Information Services (SIS) has signed a long-term agreement to provide Bet365 with greyhound racing content. Under the five-year agreement, SIS will provide its full coverage of greyhound racing, which includes at least 42 events per week at British, Irish and international tracks.
By linking up with Bet365, the company has further expanded its list of operator partners, which currently span five continents. SIS stated that its content “helped drive punters’ engagement.”
“We are delighted that Bet365 has committed to a long-term agreement with our greyhound service,” commented Paul Witten, Commercial Director at SIS.
“This agreement is yet another endorsement of the quality of our racing offering and SIS’ reputation as a trusted leading provider of 24/7 live betting content for the past three decades,” he added.
Bet365 has become the latest operator to partner with SIS and through its deal, the Stoke-on-Trent-based brand aims to enhance its offering with a wide range of greyhound betting markets.
The company, whose founder and CEO Denise Coates was earlier this month named the UK’s top contributor, has recently been involved in a number of international expansion efforts, having launched a dedicated website in Argentina in February.
Bet365 Spokesperson Assesses New Partnership With SIS
Regarding the company’s deal with SIS, a spokesperson for Bet365 commented: “SIS has earned a well-deserved reputation in the betting industry for its high-quality racing content.”
“This new long-term agreement allows us to enhance our racing offering by providing premium greyhound racing to punters across the world. We are confident that SIS greyhound content will provide frequent and engaging betting opportunities for our customers.”
