Playtech and the Jockey Club have entered into a new strategic partnership centered around developing unique product content for horse racing.
The five-year deal will see Playtech produce content based on the Jockey Club’s racing and gaming network, with the company having secured the rights to develop the features across its casino, live casino, poker, virtual sports and bingo verticals.
The content will be released in time for the Cheltenham Festival next month, and will feature an RNG (random number generator) casino game as the latest addition to Playtech’s Sporting Legends offering.
Another great partnership for Playtech
James Frendo, Director of Casinos at Playtech, said: “At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution like the Jockey Club, we are able to create a full range of product content. exceptional and exciting crusades”.
“Partnering with globally recognized brands is a key pillar of our branded content strategy as we seek to deliver a unique and engaging responsible gaming experience to our customers,” concludes Frendo.
The deal follows the announcement that game developer Playtech will not be acquired by Australian group Aristocrat, with the former’s shareholder vote expected not to reach the required 75% majority to approve the merger.
A content expansion for the Jockey Club
The deal, meanwhile, represents a further expansion of the Jockey Club’s content, covering its 15 courses of turf as the authority looks to the upcoming Cheltenham Festival and Grand National, with large crowds to be expected at this latest event as it returns to a “fullhouse” audience capacity after last year’s no-show game.
Charlie Boss, Commercial Director of the Jockey Club, added: “We are delighted to partner with Playtech, whose industry-leading software and expertise will help translate the success of our historic brands to the iGaming market for the first time. Playtech also shares our values in putting safer gaming at the heart of their products”.