Spotlight Sports Group has signed a new three-year partnership with Bet365. This deal will provide the sports betting operator with expanded international horse racing content via the recently launched Superfeed content platform.
The new deal augments Bet365’s horse racing content with race data from the US and France. Additionally, this means that customers of all Bet365 domains (including those licensed across North America) have access to all Racing Post material.
Due to Superfeed, customers can benefit from Racing Post data and content from all major international horse racing territories. The single integration feed includes information such as skills, form, comments, verdicts, and star ratings.
A long-standing partnership with Bet365
Spotlight Sports Group has been providing independent content to Bet365 customers at every race in the UK and Ireland for several years. The extension of the international agreement adds to this and the recent release of South African racing content in 2020.
Daniel Smith, Account Director for Spotlight Sports Group, insisted on the importance of the growing partnership between Bet365 and Spotlight Sports Group. He commented, “We’ve been working with Bet365 for several years and it’s great to have a variety of Superfeed content live through one of the biggest bookmakers in the world.”
“We know the value customers place on our content and we are delighted that Bet365 continues to provide this support to their customers into new territories,” added Smith.
Racing Post content is available via Superfeed for races in the UK and Ireland, France, USA, South Africa, Hong Kong and UAE and more global territories are slated to be added soon. All international content can be accessed through a single Superfeed integration.
