The Entain partnership will include the distribution, by XB Net, of live images, data and a variety of betting services, from a network of 60 North American tracks; the company represents more than 25,000 runs per year.
XB Net’s content covers about 75% of races in the USA, including prestigious international races like the Pegasus World Cup and the last two stages of this summer’s Triple Crown.
Due to the scale of the agreement, XB Net will be able to offer its content across all Entain brands.
Simon Fraser, senior international vice president of XB Net, said: “It is a crucial time to announce the renewal of our distribution agreement with Entain. Entain’s support in bringing live races from North America to a base of engaged and recreational customers, helped to increase the international appeal of our progressive products “.
Entain group commercial director Tom Ritzema added: “XB Net has unique content, advanced data and betting tools for North American races, which will increase the satisfaction of many of our customers during a summer full of highlights. of the races, starting with this month’s Preakness, the second stage of the Triple Crown “.
One of the largest sports betting and gaming groups in the world, operating both online and in the retail sector. UK tax resident, with licenses in more than 20 countries, employing a workforce of more than 24,000 people, in 20 offices across five continents.
The Group has a comprehensive portfolio of established brands; Sports brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Game brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino. It also has proprietary technology in all verticals of its main products and, in addition to its B2C operations, it provides services to third-party customers on a B2B basis.
In the USA, BetMGM operates, a joint venture with MGM Resorts, created to capitalize on the opportunities presented by the regulation of sports betting and games.