The 2026 World Cup is already generating strong expectations in the Brazilian betting market. Projections indicate that the tournament should drive records in user acquisition and financial transactions. A recent study shows that 77% of consumers intend to follow the competition, while 37% show interest in betting during games.
Furthermore, public behavior reinforces the need to adapt platforms. The audience is divided between multiple screens, searching for real-time statistics and simultaneously consuming content. Therefore, user experience and speed of operations become decisive factors for operators’ performance.
In this scenario, BiS SiGMA South America 2026 directs part of its programming to discuss the impacts of the World Cup on the sector. From April 6th to 9th, the event will have panels covering everything from integrity and regulation to technology, user experience and new monetization opportunities.
How BiS panels address safety, experience and innovation at the World Cup
The official program starts on April 7th, on the Itaim stage, with debates focused on preparing the regulated market for the World Cup.
From 3:20 pm to 4:05 pm, the panel “Integrity on the Field: Preparing the Regulated Market for a Safe Betting World Cup” will take place. The discussion analyzes how different agents in the sector can act together to ensure security and transparency.
Participating are Caio Porto Ferreira, from the Federal Police and STJD, Carla Dualib, from SOFTSWISS, Felipe Marchetti, from Sportradar LATAM, and Michelle Ramalho, from CBF.
Next, from 4:10 pm to 4:55 pm, the panel “Beyond the Screen: The Impact of the Betting Experience on the World Cup” addresses the evolution of the user journey. The debate highlights how technology, interactivity and digital platforms increase engagement.
Among the participants are Natalia Nogues, CEO of ControlF5, Dario Leiman, from SOFTSWISS, and Felipe Costa Nadalini, from Optimove.
On April 9th, on the Jardins stage, the program advances to themes linked to digital convergence and technological innovation. At 3:15 pm, the panel “World Cup and Esports: Convergences, Synergies and the Future of Digital Betting” discusses the integration between traditional sports and eSports.
Then, at 4:05 pm, the panel “The Artificial Intelligence World Cup that improves athletes, assists referees and connects fans in real time” explores the use of data and artificial intelligence, with the participation of Rodrigo Cambiaghi, from Sportradar LATAM.
Between these dates, April 8th will feature discussions on other relevant topics in the sector, expanding the scope of the event. Finally, the organization can still announce new things on the agenda until the meeting in São Paulo, which keeps market expectations high.
You can access the full BiS SiGMA South America agenda by clicking here.