After 13 years, Slotegrator announced a rebranding. Ataur Rosul Abeer explained the strategic move and detailed the company’s plans for 2026.
“It’s a surprise for our friends and our clients, so to speak. Basically, we reformulated the brand to start something new. I’m not saying that anything has changed or anything like that. We are offering the same service, but we will try to do it even better,” he explained.
He added: “It’s neon green. It’s more eye-catching. Rebranding, in a way, means something different. We’re trying to enter new markets. So we thought: let’s try a change after 13 years.”
Furthermore, Slotegrator introduced a mascot that plays on the brand’s name in English. “You could say it’s a lizard, but you could also see it as an alligator because the larger lizard is an alligator. Slotegrator, alligator — in English, ‘alligator’. But the lizard seems more mature, judging by the photos and everything else,” he stated.
According to Abeer, the rebranding brings a new positioning and emerges as a way to reach an even larger audience, in line with expansion plans for regions such as Brazil, Latin America, and Africa. “We are trying to reach as many countries as possible,” he said.
When asked about the planned innovations, the executive was brief and preferred to maintain the suspense. “Soon, we will present our own platform, developed internally, where it will also be possible to trade some P2P games, in addition to other user-friendly features. This is our plan for 2026, and we hope to attract more customers and serve even more people,” he concluded.