The 2025 edition of iGB L!VE kicked off this Wednesday (2) at its new headquarters, ExCeL London, marking the event’s debut in the British capital.
iGaming professionals flocked to the city’s public transport services, such as the Elizabeth Line and Docklands Light Railway, to get to the venue, celebrating the conference’s move from Amsterdam to London.
Organizers are projecting a new attendance record for this edition. In 2024, the event brought together 9,788 unique visitors, a number that surpassed the 7,299 in 2023. In addition, it practically doubled the total recorded in 2022, when 5,022 people were present.
With over 22,000 square meters of exhibition space, the current edition will be the largest ever held, offering participants experiences focused on innovation and product development.
Lectures and topics covered at iGB L!VE
The keynote address was given by Claire Williams OBE, former team principal of the Williams Formula 1 team and one of the most influential women in the history of the sport.
When addressing the similarities between Formula 1 and the iGaming sector, Claire highlighted the relevance of using data and high-performance strategies.
Claire Williams OBE said: “There are many ways in which Formula 1 can inspire businesses and deliver tangible results for iGaming operators of all sizes, from product innovation to entering new markets.
In addition to essential requirements such as having dynamic leadership, a culture of continuous improvement, hiring the best problem solvers and being an early adopter of technological advances, F1 also requires the organizational agility needed to improve strategy in an ultra-competitive space.”
Recognized as the “TED of iGaming”, iGB L!VE promotes a rich agenda. The agenda includes case studies, data-driven presentations and strategic debates between operators and affiliates.
Topics covered include: live betting, the use of intellectual property and branding to consolidate competitive advantages, integrated marketing and SEO strategies. In addition, the event addresses methods for establishing connections in contexts that are adverse to the discussion of gambling.
The program also includes specific analyses of the markets in Latin America, Brazil, the United Arab Emirates and Italy.
