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Bet Summit 2025: Integrating strategies, business and innovation in the betting and lottery market


After the success of the first edition, the Bet Summit returns in 2025 even more robust, with a program focused on innovation, regulation and sustainable development of the sector.

The second edition of the event will be held on July 8, in Brasília, at the iconic Tribuna de Honra at Arena BRB Mané Garrincha, bringing together parliamentarians, investors, associations and market players.

With a conference comprised of high-level panels and a large exhibition area, the Bet Summit has established itself as an ideal space to discuss the future of the lottery, gaming and betting sector in Brazil.

The event, promoted by AFollow – Communication and Marketing and ALAE – Aliança Advocacia Empresarial, together with Prado, Castelli, Vasconcelos • Sociedade de Advogados, responsible for the organization and scientific coordination, respectively, promises to transform the arena into a true center for strategic discussions on regulation, technology and opportunities in the sector.

Choosing Brasília as the venue for the Bet Summit was strategic

According to Aldi Almeida, CEO of AFollow, the choice of Brasília was strategic. “Choosing Brasília as the venue was intentional: we want to bring this debate closer to those who influence national policies.”

“It is an opportunity to promote a responsible discussion about these sectors and their impacts on football, tourism and the country’s economy,” he added.

Bets, for example, are a crucial investment alternative for football clubs to use to pay off debts, hire players, and help strengthen the sport. In Brazil, football is more than just a sport – it is a national passion that is part of our identity,” Aldi pointed out.

Bet Summit
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Exclusively for invited guests, the second edition of the Bet Summit will bring together authorities, legal directors, executives, renowned experts and leading companies in the sector, consolidating itself as a strategic arena for an immersive environment, where innovation and networking will go hand in hand.

For Sávio Prado, partner at the firm responsible for the scientific coordination of the event, the current situation in the Brazilian market is promising. “With the recent approval of legal frameworks and the growth of the Brazilian market, iGaming is experiencing a period of effervescence. This new legal and regulatory environment creates the foundation for solid growth in the coming years, establishing Brazil as one of the most promising markets in the world.

“This edition will be a milestone, as we will address the impacts of casino regulation in Brazil, from increased revenue and the creation of new jobs — with an expected 700,000 direct jobs and 600,000 indirect jobs — to the development of new tourist routes.”

“Brasília is the ideal place for this discussion, where we can align interests and boost the growth of the betting market, in addition to bringing up essential topics, such as responsible gaming”, concluded Prado.

Schedule:

9:10 AM – Official Opening

9:20 AM – Panel 1: Latin American Market: Mapping Opportunities in a Dynamic Regulatory Landscape

10:10 AM – Speaker at the Arena: Betting on Responsible Gaming: A Commitment to Safety and Social Well-Being

10:30 AM – Panel 2: Cybersecurity and Data Protection in the Betting Sector

11:20 AM – Panel 3: The Legalization of Casinos in Brazil: A Watershed for National Tourism

12:20 – Lunch Break

2:00 PM – Panel 4: Financial Transactions in iGaming: Technology that Generates Trust and Profit

2:50 PM – Speaker at the Arena: Sports Betting as a Development Engine for Brazilian Football

3:10 PM – Panel 5: Challenges and Opportunities for State and Municipal Lotteries

4pm – Speaker at the Arena: ALAE in Movement

16:20 – Panel 6: Taxation in the Betting Sector: Balancing Competitiveness and Compliance

17:10 – Speaker at the Arena

5:30 PM – Panel 7: Influence and Responsibility: The New Marketing Paradigm in the Betting Market

6:20 PM – Closing

Confirmed speakers:

  • Paula Chaves – President of ALAE
  • Senator Irajá Silvestre (PSD/TO)
  • Senator Laercio Oliveira (PP-SE)
  • Giovanni Rocco Neto – National Secretary of Sports Betting and Economic Development of Sports
  • Gileno Gurjão – President of the Information Technology Company of the Government of the State of São Paulo (Prodesp)
  • Ricardo Magri – Co-Founder of EBAC
  • Plínio Jorge Lemos – President of ANJL (National Association of Games and Lotteries)
  • Richard Dubois – CEO of Arena BRB
  • Hazenclever Lopes – President of Loterj (Rio de Janeiro State Lottery)
  • Marcos Queiroz – President of the State Bank of Sergipe (Banese)
  • Fernando Garita – CEO of Betsul
  • Thomas Carvalhaes – Country Manager at Stake
  • Bárbara Teles – Legal and Compliance Director at Stake
  • Ana Bárbara Teixeira – Regulatory Affairs Director of the Ocean 88 Group
  • Bernardo Freire – Lawyer and Legal Consultant at Betnacional
  • Magnho José – President of the Brazilian Institute of Legal Gambling
  • Camilo de Brito – President of the National Association of Municipal and State Lotteries – ANALOME

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