The SBC Summit Rio 2025 was a great platform for announcing new products, and Pragmatic Play made the most of this opportunity, showcasing its latest products for the Brazilian and Latin American markets.
Victor Arias, VP LATAM at ARRISE powering Pragmatic Play, assessed the event. “Expectations were very high, as always. We found the audience very interested in our products. And of course, always looking for innovation. Expectations were met.”
Gareth Crook, SVP of Sports at Pragmatic Play, revealed the company’s new segment. “This is my first time in Latin America, and I am very proud to be here representing the sports team, more specifically Pragmatic Play Sports. Sports is our newest product segment.”
“Our goal is to increase awareness of our sports brand. We launched the new Pragmatic Play sports fund here in Latin America at this event and have had great feedback on the product,” he added.
Pragmatic Play continues its expansion plan in Latin America
According to Arias, Pragmatic Play is promoting a series of innovations. “Every year, we strive to bring innovation, the best user experience and the highest levels of quality when it comes to technology. One of the innovations is our sports betting platform. But we are also coming with a very aggressive live casino and slots strategy, continuing our goal of expanding throughout Latin America,” he highlighted.
He also revealed a large investment by the company in the region. “We are working on some new things, such as the construction of our first live casino studio in Latin America, focused entirely on the Latin American market,” he concluded.
