Fast Track began focusing on the Brazilian market in 2023. During the SBC Summit Rio, held in February, Muriel Le Senechal commented on the company’s growth process in the national territory.
“Fast Track is very excited. We have already been to several regulated markets, such as the United Kingdom, Germany, Sweden, and being able to support Brazil with our expertise at this time of entry into the regulated market is a great opportunity,” he said.
According to her, the company expanded its operations in the country last year and wants to consolidate its name in the coming months. “We want to consolidate Fast Track’s name in Brazil and Latin America by 2025. We have just launched ‘Rewards’, our long-awaited gamification tool,” she explained.
This feature optimizes player engagement by promoting mini-games, challenges and other interactive options. “This is a turning point for the regulated market, because we need to provide even better support to operators. This is our big innovation for Brazil and Latin America,” he concluded.
