At the CBC & Clubes Expo event, held in Campinas (SP), José Francisco Manssur, partner at CSMV Advogados and one of those responsible for drafting the rules for betting in Brazil, highlighted the presence of bets as sponsors of football.
During his lecture, Manssur stated: “Football has already gone through the phase of sponsorships from banks, cars, drinks and many others. Today, betting is the new reality of Brazilian football and we need to accept that.”
According to data presented by Manssur, the online betting sector grew 734.6% globally between 2021 and 2024, moving R$6 billion, equivalent to 1% of Brazilian GDP.
Today, all clubs in the Brazilian Championship Series A have betting sponsorships. “This euphoric moment should calm down in the coming months,” warned Manssur.
José Manssur explained that, after the regulation, the number of CNPJs fell to 90, each with the right to three brands. “The real problem is not betting, but rather gambling addiction and debt, which should decrease with more explicit advertising and control mechanisms,” he concluded.
Regulation and future challenges
The regulation of the betting sector in Brazil was one of the main topics of the event. Therefore, Manssur highlighted that the measure brought more control and transparency to the market. “Regulation was a fundamental step towards organizing the sector and ensuring consumer safety,” he stated.
However, he warned of the need to continue monitoring the social and economic impacts of gambling, especially in relation to gambling addiction and debt.
Debate on integrity, betting and development of sport
This Friday (14), at 3:15 pm, the sports betting and online gaming market will be the theme of the seminar ‘Integrity, bets and sports development’, held on the Palco Talks.
Participating in the event:
- Alessandro Valente (BiS SiGMA Americas)
- Flávio Figueiredo (ABRAJOGO)
- Paulo Sergio Feuz (ANDO Brasil)
- Maria Isabel Bermudez (YE)
- Fabiana Bentes (Sou do Esporte).
The debate will address the post-regulation scenario of the betting sector, with a history of the practice in Brazil. In addition, the evolution of sports sponsorships, the new dynamics of the industry and the role of events such as BiS SiGMA Americashttps://brazilianigamingsummit.com/ in the maturation of the market will be part of the conversation.
The role of entities such as ABRAJOGO in protecting the segment will also be discussed. Specifically, the debate will highlight the fight against match-fixing and mechanisms for monitoring the integrity of competitions.
The panelists will then assess the opportunities for clubs and federations in the development of national sports. In this context, iGaming emerges as a driver of new tournaments and sports categories, expanding beyond football.
