Alfa Entretenimento celebrated winning the definitive license in Brazil with its first participation in an edition of ICE. In Barcelona, JP Marques revealed the planned launch of the platform and details about the operation in the national territory.
“The first time here as a licensed brand in Brazil. We participated a few times in London, SBC and in fairs in other countries. But it’s very interesting. Barcelona is a much more welcoming city than London. As a business, it is as good as London”, he analyzed.
Launch of the Alfa platform
According to the founder, the regulatory process was quite challenging. “It has been a big challenge. We are launching a 100% compliant company in accordance with Brazilian rules. We are being very careful with this launch, as we want to offer the Brazilian public a 100% compliant platform, following all the rules and with several benefits”, he commented.
The platform is expected to be operational next month. “We plan to launch in the first week of February. We already have some interesting marketing properties. It will be a really cool product, very close to the big ones and with some advantages”, he explained.
Partnerships and responsible gaming
He added that Alfa Entretenimento already has two strategic partners. “Our platform is SOFTSWISS. Their team is working with us to offer a cool product for the Brazilian market. Another business partner that is very relevant is Klever. We will have the largest game providers and a wide range of games for the Brazilian public. These two partners were the basis for the business”, he pointed out.
Furthermore, JP Marques stated that the project has responsible gaming as one of its pillars. “The Brazilian market needs a greater level of care now. We need to increasingly offer more professional and well-planned products, and that is what we are doing. One of Alfa’s pillars is responsible gaming, with all user protection tools”, he concluded.
