Barcelona is hosting ICE for the first time. The event, which started this Monday (20), takes place at Fira Barcelona Gran Via and brings together global leaders in the iGaming segment.
Touted as one of the largest global industry meetings, ICE Barcelona 2025 is expected to attract more than 55,000 visitors and 800 exhibitors. This conference is the perfect place for networking, product launches and debates about trends in casinos, sports betting, gaming and esports.
In this edition, Latin America is at the center of conversations due to the opening of the regulated market in Brazil and the growth of other countries, such as Mexico.
There is a large presence of Brazilian brands, and one of the highlights of this first day was the participation of the Secretary of Prizes and Bets (SPA), Regis Dudena, in a panel entitled: Hidden charges: Optimizing taxation for balanced returns.
Therefore, the iGaming Brazil portal team is on site covering the main moments of the event. Check out the best images from this first day directly from Spain below!
Main images from this Monday of ICE Barcelona 2025:
New place
After successful editions in London, ICE moves to Barcelona in 2025
New house
Fira Barcelona Gran Via is hosting the event for the first time
Official opening
ICE Barcelona kicked off this Monday (20)
Fair with hundreds of exhibitors
Around 800 brands are participating in this edition
Numerous opportunities for networking
Participants are having valuable opportunities to interact with players from around the world
ICE Barcelona is receiving 55 thousand people
The 1st convention in Barcelona is already breaking records
Activations and entertainment for participants
Fira Barcelona Gran Via is full of fun interactions for visitors
Guaranteed fun in the 2025 edition
Visitors can test their luck during ICE Barcelona
Latin America is the topic of the moment!
LatAm markets are in the spotlight in this edition of ICE
BiS SiGMA Americas
Announcement of the biggest betting event in Latin America in Barcelona
Brazilian lounge
‘The best place to do business with Brazilians’ received a large audience today
‘Home’ of the iGaming Group in Barcelona
The iGaming Brazil portal and iGaming Media with their own stand
On-site coverage
Our team is producing exclusive content about the biggest iGaming meeting in the world
Evolution
Evolution’s official space at the meeting in Barcelona
Zitro
The Zitro brand in a highly visible location at ICE 2025
Soft2bet
The player has a very eye-catching space at the event
Amigo Gaming
The company is occupying stand 2B34
Apollo Games
The brand is participating in the fair in the Spanish capital
CQ9 Gaming
The company is presenting its services
E!A Games and Playnetic
Brands are side by side at the conference
EGT
The slogan ‘passion for excellence’ highlighted
Hub88
Exclusive group area at the fair
Novomatic
Extensive structure reserved for Novomatic
Smartico
Stand highlights CRM solutions for customer retention
ICE Barcelona schedule continues until Wednesday
The first edition in Spain presents a vast and diverse agenda
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