O maior evento da SiGMA até hoje 27.000 pessoas comparecem ao SiGMA Europe 2024

Despite weather channels predicting an unstable week for SiGMA Europe 2024, the sun came out as soon as the doors opened, welcoming 27,000 attendees to the Mediterranean Maritime Hub.

Held on the eve of the 10-year anniversary celebrations, the SiGMA summit in Malta is undoubtedly the biggest yet and is the result of a significant investment in the quality of the event – transforming 45,000 square meters into an exhibition, conference and and networking in just three weeks.

Warmed by the late autumn sun, the outdoor spaces were transformed, with stands from major brands such as Pin Up Global, Riddick, Melbet Partners, Barbara Bang and Pragmatic Pay contributing to the festival’s unique atmosphere.

The exhibition area saw a considerable increase in space due to an unprecedented number of new exhibitors clamoring for a place. To meet this, we introduced a fourth warehouse, which provided an additional 15,000 m² of much-needed space to the site, including new networking areas, a media lounge and meeting rooms.

Some of the highlights of the Malta Week event

Conferences: Exploring new frontiers in gaming

SiGMA Europe 2024 hosted a dynamic series of conferences that covered critical topics, from the potential of esports to shape the future of betting to insights into the Brazilian regulatory landscape.

Big names in the industry brought high-value content to the stage, providing practical strategies for navigating new markets and capitalizing on emerging opportunities.

Keynote speakers included Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder and CEO of Soft2Bet, Alex Tomic, founder of Alea, Vitali Matsukevich, COO of Softswiss, and Charles Mizzi, CEO of MGA.

A series of well-attended workshops on the 11th offered an immersive learning experience before the main event. The sessions were so popular that many participants had to settle for standing.

XGENIA, a leading AI-powered game development company, achieved victory in the SiGMA Europe Startup Pitch, while Silo Team, specializing in training and compliance, was the winner of the AIBC Pitch.

SiGMA Poker Tour launches new locations for 2025

The first day of Malta Week began with a press conference for the official launch of the SiGMA Poker Tour. Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta.

The first edition of the Hendon Mob Latam Championships (THMC Latam) will be held during the Brazilian leg of the tour.

SiGMA Awards: Recognizing excellence in gaming

The first of the two awards ceremonies was attended by a spectacular audience, welcoming just under 700 people from prestigious gaming and technology companies, and the gala night also served to officially kick off the 10th anniversary celebrations.

The evening also served as the perfect launch pad for a special announcement that showcased our new destinations and dates for 2025: SiGMA Central Europe will be held from 23 to 26 November in Milan and SiGMA Euro-Med, renamed SiGMA East Europe, will be held in September at the MMH in Malta.

Making an impact through charity auctions

“Today we feel that there is no SiGMA without the SiGMA Foundation,” commented SiGMA Group founder Eman Pulis when thanking the Prime Minister of Malta following the presentation on stage of a donation to MCCF on behalf of SiGMA.

Since its launch in 2021, the SiGMA Foundation has gone from strength to strength, taking its philanthropy to a range of global projects. Between 2023 and 2024, SiGMA raised just under one million euros through its charity auctions.

At this year’s B2B charity auction, the highest bidding item, “Bronze Lady” by Tommy Zegan, sold for €65,000 to SoftConstruct, a leading technology provider that is redefining the iGaming experience.

In the B2C auction, held by VBET, the work “Ace Beyond Limits”, by Veronika Bjurfjäll, was sold for 12,000 euros to Highbet, an online casino and sports betting operator.

Visits by government authorities, sports and diplomatic ambassadors

The President of Malta, Myriam Spiteri Debono and Robert Abela, Prime Minister of Malta, the Minister for Economy, Enterprise and Strategic Projects, Silvio Schembri, government officials and international ambassadors, including a delegation from Ghana, received an official visit on the second day of the event.

Eman Pulis, founder of SiGMA Group, with H.E. the President of Malta and CEO Emily Micallef.

In her speech, the President of Malta praised SiGMA’s commitment to philanthropy and its global impact, stating: “SiGMA exemplifies Malta’s leadership in the gaming sector and its dedication to meaningful progress.”

Meanwhile, football legend Ronaldinho caused a stir, appearing as an ambassador for Betify, while Boomerang was represented by AC Milan icons Massimo Ambrosini and Serginho, who were also present at the company’s stand. UFC champion Alex Pereira attended as a representative of Spribe.

Sports competitions, poker tournaments and an MMA fight night

The event kicked off with exciting sporting activities including a fun run, golf and poker tournament, football match and a boat cruise, creating an exciting atmosphere for participants to bond while promoting health and wellbeing. These activities set the tone for vibrant networking opportunities throughout the week.

The Centurion Fighting Championship brought adrenaline-pumping MMA action to Malta, thrilling audiences with intense fights that added a unique energy to the event. Thiago Lima emerged as the champion his team expected him to be.

And that’s it

Next up, the SiGMA Eurasia summit, will be held in Dubai from 23 to 25 February. The event promises a full calendar, with events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy and Colombo, Sri Lanka.