Salsa Technology participates in SiGMA Europe, which takes place from 12th to 14th November in Valletta, Malta, with the aim of establishing and strengthening partnerships with game providers who wish to expand into the Latin American market.
Representing the company, the Head of Marketing & Sales, Eliane Nunes, and the Support and Operations Manager, Cathiussa Canez, will be present at the event.
Salsa Gator, Salsa Technology’s content aggregator, is already positioned as a strategic bridge for providers seeking to replicate in Brazil and other LatAm countries, such as Peru, the success they have in other markets.
With content curation specially focused on the profile of local players and features developed to make operators’ lives easier, the aggregator guarantees, with a single integration, access to a library that brings together more than 19,000 certified games from cutting-edge studios, aligned with regulatory requirements of the region.
Expansion in Latin America
Expanding into Latin America, however, involves challenges that go beyond simply translating content. The region, like Brazil itself, stands out for its cultural diversity and nuances that require a personalized approach.
Salsa Technology’s Head of Marketing and Sales, Eliane Nunes, said: “Copy + paste doesn’t work here. It is essential that providers adapt their offerings so that content resonates with local audiences.”
“Salsa offers much more than a content distribution platform, but also a strategic partnership that seeks to maximize the impact of operations in Latin America, creating a solid connection between providers and operators”, he added.
In addition to the advantages that Salsa Gator offers to providers and operators, Salsa executives will be prepared to talk about other solutions aimed at the LatAm market, such as the Salsa Omni PAM platform.
Certified by GLI and already operating in the Brazilian regulated market, Salsa Omni provides flexibility and autonomy for operators, with a robust and intuitive backoffice.
About Salsa Technology
Salsa Technology is a leading B2B company that develops regulatory solutions for the iGaming industry, especially in Latin America and Brazil. It also includes a management platform for regulators, Salsa Safe.
Salsa provides a customizable and scalable iGaming platform (Salsa Omni) with a native mobile application (Salsa App). In addition, the company provides an integrated Sportsbook, agent management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features more than 19,000 titles from more than 110 providers, including a portfolio of localized video bingo games. developed by Salsa Studio.
Through its consultancy and services hub, Salsa offers solutions such as customer support, marketing intelligence and licensing consultancy, among others.
