SPORTEL Monaco is one of the most influential events for the global sports industry, connecting leaders, innovators and experts in sport, media and technology.
Thus, focusing on trends such as live broadcasts, artificial intelligence and fan engagement, the event defines the future of the production and monetization of sports content and online sports betting.
For the iGaming sector, this type of event is fundamental, as it presents the latest innovations in technology and solutions for engagement.
Main attractions of SPORTEL Monaco
Starting this Monday (28) and lasting until Wednesday (30), SPORTEL Mônaco will bring together big names in the sports and technology industry to explore trends that shape the future of the sector.
Thus, with a stage dedicated to innovation and a series of presentations and workshops, the event will feature panels focused on streaming, artificial intelligence and evolution in fan engagement.
Day 1: Innovation and Content Production Highlights
The program will address the role of sponsorships in the financial sustainability of the sport. But the highlight goes to executives from FIFA and the Milano Cortina 2026 Foundation.
- 10:00 – 10:45 | Live masterclass
Speakers: Claire Kelly (GEMBA Europe & Middle East), Glen Killane (European Broadcasting Union), Yannick Manuel Ramcke (ONEFOOTBALL GmbH)
Moderator: Richard Gillis
Theme: Discussion of new strategies and trends in live broadcasts and the impact of streaming to expand global reach.
- 10:50 – 11:10 | Presentation: How EBU wows fans with creative live content
Speakers: Ophir Zardok (LIVEU), Franck Choquard (Actua Films)
Theme: The European Broadcasting Union introduces innovative methods of producing live content that delight sports audiences.
- 11:15 – 12:00 | Masterclass: The evolving role of sponsorship
Speakers: Nevio Devide (Milano Cortina 2026 Foundation), Marco Nazzari (FIFA), Lowell Conn (Protocol Sports Marketing)
Moderator: Giovanni Aquilanti (SPORTEL)
Theme: How sponsorships can be strategic to financially support the sport in the face of new challenges.
- 14:30 – 14:50 | Presentation: Lessons on private 5G and low latency in Paris
Speaker: Jean-Marc Racine (Haivision)
Theme: Sharing practical learnings about how private 5G and low latency technologies are transforming live broadcasts.
Day 2: Technology and Connection with New Generations
On October 29th, Kings League founder Gerard Piqué will open the day by sharing his vision for innovation in creating sports leagues. Thus, with a focus on fan engagement and the use of Generative Artificial Intelligence, executives from WSC Sports and Haivision will address how these technologies redefine content consumption.
In other words, panels on the evolution of broadcasts and monetization of sports content are also on the agenda. In addition, a special session on women’s role in the industry, which will bring together leaders from companies such as Formula E and SailGP.
- 10:00 – 10:20 | Conversation with Kosmos: The Kings League and innovation in sports
Speaker: Gerard Piqué (Kosmos – Kings League)
Theme: Piqué’s innovative vision on the creation of sports leagues and new ways of engaging young audiences.
- 10:25 – 10:55 | Presentation: Future of fans – engagement with GenAI
Speaker: Ben Mirvis (WSC Sports)
Theme: How Generative Artificial Intelligence is transforming engagement with new generations and the consumption of sports content.
- 12:00 – 14:00 | Special networking for women in sport
Speakers: Aarti Dabas (Formula E), Melissa Lawton (SailGP), Diana Ustymenko (Sportradar)
Moderator: Julie Souza (AWS)
Theme: Panel dedicated to women who drive innovations in sport, discussing challenges and opportunities in the sector.
- 15:25 – 15:45 | Presentation: Revolutionizing sports streaming with AI and new monetization technologies
Speaker: Alex Paugam (Harmonic)
Theme: Exploration of how artificial intelligence and new monetization models are revolutionizing sports streaming.
Day 3: Artificial Intelligence and Digital Transformation
On the last day (30), the event offers a detailed workshop on Generative Artificial Intelligence. Then, with experts from AWS and Deutsche Fußball Liga, the panel will address the impact of AI on production and relationships with fans. In addition, there will be sessions focused on sports storytelling and business opportunities.
- 9:30 – 12:00 | Workshop: Generative AI and the future of sports
Moderator: Carlo De Marchis (A Guy With A Scarf)
Theme: Workshop sessions with experts from AWS and Deutsche Fußball Liga exploring the use of AI in content production and fan engagement.
- 11:00 – 11:30 | Workshop: Generative AI and sports production
Speakers: Dave Mace (AWS), Ross Tanner (Magnifi), Ursula Romero (International Sports Broadcasting)
Moderator: Ken Kerschbaumer (SVG)
Theme: Analysis of the possibilities of AI to create innovative sports narratives and improve the production experience.
- 12:00 – 12:20 | Presentation: The Pitch – AI solutions for transforming sports content
Judges: Ross Tanner (Magnifi), Julie Souza (AWS), Ursula Romero (International Sports Broadcasting), Scott Gutterman (PGA Tour)
Theme: Presentation of startups with innovative solutions that use AI to revolutionize sports content, with announcement of the winners.
Importance of SPORTEL Monaco
SPORTEL Monaco 2024 offers an essential space for debate and the creation of strategies that will define the future of broadcasts, content production and monetization in the sports sector.
Thus, the event ends with a round table on innovation, in which the judges will evaluate startups that present innovative AI solutions for the sports sector.
Therefore, SPORTEL Mônaco promises to bring new perspectives to the future of the global sports market, connecting technology, engagement and content in an unprecedented way.
