After the great success in the 2024 edition, BiS SiGMA Américas will grow even more for next year’s edition. Consolidated as the largest event in the iGaming, bettech and sports betting ecosystem in the Americas, in 2025, the event will have a 50% increase in total area, going from 20 thousand m² this year to more than 32 thousand m² in the next edition.
“This year’s event was a great success, standing out for the wealth of discussions on the future of the market and the implications of regulation for the sector. Now for 2025, with regulation already underway, we will have even more diversified content, seeking promote the new horizons of our industry and attract a greater number of companies that believe in the Brazilian market and invest in our value proposition for the event”, details Alessandro Valente, co-founder of BiS.
So far, 70% of the event area has already been sold and more than 200 exhibitors confirmed. The expectation is that the exhibiting companies will include all segments that make up the sector’s value chain, such as, for example, platform, gaming, identification and payments providers, betting house operators, marketing and affiliation agencies, as well as such as the large media groups in Brazil and other verticals.
Among the participants will also be present representatives of the main professional associations in the sector, managers of Brazilian state lotteries and executives of government regulatory and federal administration entities.
According to recent data, Brazil is the third largest consumer of online betting, with expenses exceeding R$54 billion, but it leads the world ranking of accesses to online betting sites, representing 22.78% of the global total of global accesses. . With regulations in place, Brazil becomes the largest regulated online gaming and betting market in the world.
Therefore, the interest of business groups from other nationalities in entering or intensifying their operations in the national territory is immense and notorious, as proven in the last edition. “This is the main event in the sector in Latin America and the largest in size in all of the Americas. We continue working to bring the best content and news to the market alongside big names in the sector who believe in the potential of this fair”, he highlighted Carlos Cardama, one of the fair’s creators.
BiS SiGMA Américas welcomes exhibitors and delegates from 60 different countries, with more than 35 languages spoken in the halls of the pavilion. The expectation of participants in the April 2025 edition is more than 18 thousand people over the 3 days of the fair.
The next BiS SiGMA Américas is confirmed for the 8th, 9th and 10th of April 2025, again at Expo Transamérica, in São Paulo. On April 7th, parallel events will be held on the official agenda, such as a welcome reception and a gala dinner with the BiS Awards 2025 award ceremony.
About BiS SiGMA Americas
BiS SiGMA Américas is the largest and most important event in the iGaming, bettech and sports betting ecosystem in the Americas. Held annually in São Paulo, the event brings together leading industry companies and executives – including operators, platforms, developers, payment methods, legal and compliance, state lotteries, regulatory authorities to discuss the trends, innovations and regulations that shape the future of sector.
BiS SiGMA Américas offers a global platform for networking, showcasing innovative products and services, and exchanging knowledge through lectures and panels led by renowned experts. With an international reach, the event attracts participants from more than 60 countries, consolidating itself as the mandatory meeting point for companies looking to expand their operations in Brazil and Latin America.
For more information, visit the event website: http://www.brazilianigamingsummit.com
