iGB L!VE confirmed its status as the fastest growing and most valuable iGaming business exhibition, with the last edition held in Amsterdam before moving to London in 2025, attracting a record 9,788 visitors from 131 countries.
The edition, which generated more than 20,400 visits to the exhibition hall over the two days of exhibition, represented an increase of 35% compared to the previous year and was almost double the 5,022 present at iGB L!VE 2022.
Reflecting on the historic event, iGB Portfolio Director Naomi Barton said: “This was the best possible way to say a huge thank you to the team at RAI Amsterdam for all their fantastic support and their contributions to helping secure iGB status L!VE as the most popular and valuable showcase for the international iGaming industry.”
“I am very happy that industry professionals turned out in record numbers to participate in what was the largest edition of iGB L!VE, with more than 300 exhibitors and sponsors”, he added.
Sustainable Gaming Zone
Naomi Barton also highlighted the event’s agenda. “The world-class exhibitor lineup was complemented by top-notch features, including the first iGB L!VE LaunchPad, which was won by Match Hype, whose product focused on providing AI-controlled video for sports matches, and the iGB ASCEND , the mentoring and leadership initiative that aims to support women as they start their gaming careers.
“The first Sustainable Gaming Zone showcased the latest thinking on safer gaming, and the 21-session Conference Program featured more than 50 industry leaders and innovators.”
According to the board, highlights of the event included the opening hosted by Michel Groothuizen, the recently appointed president of Dutch regulator Kansspelautoriteit, a speech by Sam Sadi, CEO of LiveScore Group and a presentation by Travis Geiger, CXO and co-founder of the sportsbook and affiliate WagerWire, based in Los Angeles.
iGB L!VE in London
Ahead of iGB L!VE’s move to London, Naomi Barton added: “There is no doubt that we are moving to ExCeL London in the best shape possible, having set new records across the board.”
“Our vision is to take the event to a whole new level as the industry continues to grow. By 2028, we aim to grow iGB L!VE to 30,000 visitors and over 550 exhibitors and sponsors. We are working in partnership with an industry Advisory Board made up of the most influential and pioneering stakeholders.”
She concluded: “The new home at ExCeL London has established a fantastic track record of helping events reach their potential and all the building blocks are in place for iGB L!VE to achieve the kind of growth targets our stakeholders want, as well how to deliver the business value they need.”
