During the last edition of one of the biggest fairs in the world, iGB L!VE 2024, Iryna Mohylnytska shared her impressions about PIN-UP.Partners‘ participation and plans for the Latin American market.
“I’m part of the PIN-UP global ecosystem and we work with organic and paid traffic. This is one of the biggest fairs I’ve ever seen. We started with a very large amount of insights and new communications, new partners”, he stated.
PIN-UP stood out for its stand and the quality of the conversations held during the event. “Interesting conversations, a good bar and always crowded. Not just with our managers, but always full of partners because we are talking about interesting things and sharing, always with a good vibe.”
Focus on Brazil and Latin America
The Latin American market, especially Brazil, is an important focus for PIN-UP. Mohylnytska mentioned the company’s efforts to understand and adapt to local specificities.
“We are working hard to understand the Brazilian market, especially thinking about sports betting. The iGaming niches are as broad as the source.”
She also highlighted the expectation for regulation in Brazil. “I think we are just waiting for this moment with everything regulated, and we are interested in influencers. Brazilians really like to be influenced by other Brazilians, because it is so different from other markets.”
Promotion to Mexico
In addition to Brazil, PIN-UP is launching a new promotion for Mexico, aiming to attract more users. “We have an interesting code for Mexican users, as an offer. It’s a good opportunity to start working with Mexico”, explained Iryna Mohylnytska.
