SOFTSWISS, an international technology company with over 15 years of experience in iGaming software development, presented the boldest creative concept at iGB L!VE 2024.
Last week, one of the most anticipated industry events of the year, iGB L!VE 2024, was held in Amsterdam for the last time.
SOFTSWISS presented the iconic Red Light District
In a special tribute to a city that has hosted the exhibitions for many years, SOFTSWISS presented a vibrant creative concept inspired by one of Amsterdam’s most iconic symbols – the Red Light District.
SOFTSWISS’ participation in the exhibition was fruitful both in terms of commercial cooperation and the appearance of the stand.
The team of 60 experts held around 200 meetings over two busy days. The media present at the event considered the company’s stand to be one of the most attractive at the exhibition.
The SOFTSWISS team implemented an entirely new approach to the exhibition stand design. In an exhibition area of 160 square meters, the company fully immersed itself in the atmosphere of one of Amsterdam’s most iconic locations.
Surprises
Music, lighting, visual content and gourmet treats engaged nearly every sense of booth visitors, creating a memorable and captivating experience.
Each time the big red button was pressed, the booth transformed into a themed audiovisual experience for 15 seconds. The team created this dynamic effect using three tons of professional stage equipment and 70 square meters of LED screens.
A renowned local bakery prepared an exquisite delicacy for the booth guests: 24 kilos of strawberries covered in chocolate. They also lined up gifts for SOFTSWISS‘ long-term partners with the creative concept.
Adding an element of surprise, attendees drew cards with the names of their gifts from a velvet bag.
Andrey Starovoitov, Co-CEO of SOFTSWISS, shares his impressions: “We took a bold step by trying something very unconventional this year, and it paid off.”
“Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that received high praise from our partners and caught the attention of many attendees. This may be the most striking concept we have implemented to date,” he added.
Next event is the SBC Summit Lisboa
SOFTSWISS is preparing for the esteemed SBC Summit Lisbon 2024. Exhibition partners and visitors can look forward to an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.
