The SBC Summit Americas announcement drew broad support from industry leaders. The reimagined event aims to increase connectivity across North, Central and South America, forming a single, cohesive platform for the gaming industry across the region.
SBC Summit Americas is also an opportunity for affiliates
Scheduled to take place in Fort Lauderdale from May 13-15, 2025, the expo is poised to offer broader networking opportunities and drive collaboration within the industry.
Peruvian operator Apuesta Total shared its enthusiasm for the site. “I always like a change of scenery, and Fort Lauderdale is a fantastic choice,” company CEO Gonzalo Perez.
“Many people like to turn conferences into long weekends. So I’m sure attendees will enjoy the city’s beautiful beaches and vibrant atmosphere,” he added.
VP of revenue at relationship marketing center Optimove, Motti Colman, shared his thoughts on the potential of the event.
“With 8,000 attendees expected, this event is off to a great start. I am also interested in exploring new market insights through market-by-market conference sessions. So I am confident that this is an excellent platform to expand opportunities.”
Better Collective is a leading affiliate powerhouse and a frequent presence at SBC events. The company not only participates, but also contributes with exhibitors, sponsors and speakers.
“At Better Collective, we are looking forward to SBC Summit America 2025 in Fort Lauderdale. With years of proven event organizing experience, SBC enables unparalleled networking opportunities under one roof,” said Marc Frank Pedersen, CEO of the company for North America.
“It’s an opportunity to reinforce our connections and partnerships within the industry. Having worked with SBC for many years, we are confident in SBC’s commitment to delivering events that not only meet, but exceed our expectations.”
Opportunity to open the market in several regions
Joseph Martin, CEO of Kinectify, a company specializing in anti-money laundering and compliance software who has previously exhibited at SBC Summit North America, supported the decision, expressing confidence in SBC’s industry-centric ethos.
“SBC always organizes great events. They have deep connections in our industry and prioritize the right elements to optimize our experience. I’m excited about this new event that spans North and South America.
Gaming companies operating in multiple markets on both continents now have a single event focused on the entire Americas region, and I look forward to another great event experience from SBC in Fort Lauderdale.”
FanDuel CEO Amy Howe commented on the growth that SBC Summit North America had previously achieved under SBC’s leadership. “The SBC North American Summit has become a signature event on the industry calendar each spring.
The conference seems to grow every year and brings together an impressive array of regulators, policymakers, operators and technologists who help drive the industry’s growth.”
The CEO also confirmed that “the company is pleased to participate in the conference every year and looks forward to 2025 in Florida.”
Marina Bogard, General Director for North America at Betsson, also emphasized that the event serves companies with diverse geographic interests.
“SBC’s decision to launch SBC Summit Americas and host the event in Fort Lauderdale, Florida, provides a convenient opportunity for companies with diverse market strategies to connect with North American and Latin American leaders under one roof.”
Bogard highlighted the importance of this unified approach, which allows Betsson to interact efficiently with partners in different regions.
“As you know, Betsson is a global company and both regions remain highly significant for our expansion strategies. It’s great to be able to align our efforts and meet all of our partners in the Americas without having to attend multiple conferences,” she said.
Importance of SBC Summit Americas
Motti Colman noted, “The SBC clearly has vision in creating the SBC Summit Americas for 2025.” Like Marina Bogard, he also recognized the event’s appeal to companies serving diverse geographic regions.
“At Optimove, we have experienced incredible growth in North and South America, paralleling SBC’s incredible growth in each region. This new reimagined program underscores that iGaming has come of age in the Americas. Additionally, it will greatly benefit operators and game providers services with diverse market interests.”
According to Gonzalo Perez, the industry shares several relevant commitments. While participating in exhibitions around the world is rewarding, it also presents logistical and financial obstacles for companies.”
“Therefore, I truly embrace the idea of combining the strengths of SBC Eventos Summit North America and Latinoamérica to create a greater and richer networking experience,” he concluded.
