Pragmatic Play, a leading content provider for the iGaming industry, successfully completed the first objective of its proposal for 2024, at the Pragmatic Play Experience at SBC Summit Rio.

The event was attended by a large number of visitors and exhibitors from the sector. In this way, it was the milestone for the first Pragmatic Play experience, which the Latin America team defined for another annual period of fairs.

The provider was highlighted in Rio de Janeiro, as was its large stand which, for the first time, gained more strength thanks to the theme on which the experience concept was developed.

On that occasion, he transferred several elements of one of his most successful products in Brazil to the stand, the roulette.

The company emphasized the localized version for this market. Therefore, everyone who arrived at stand A190 was faced with a different environment, in which they interacted closely with the classic game.

Pragmatic Play event and booth details

Adding more attractions to the installation, Pragmatic Play had a top-notch indoor bar and expanded the venue.

Furthermore, the environment featured dynamic screens, elements adapted to the sobriety and elegance of a casino and promoters wearing replicas of the Brazilian Roulette dealers’ clothes.

These were some of the details that contributed to creating an atmosphere at the level of its multi-product offer.

Regarding the experience, Víctor Arias, Vice President of Latam Operations at Arrise powering Pragmatic Play, assured that it was another opportunity for the brand to stand out:

“SBC Rio was the destination that Pragmatic Play chose to start a period of fairs with a different proposal.”

“It is a pleasure to see the result of the team’s work and confirm that the public is looking for unique, innovative moments that, fundamentally, generate experiences. Now, everything is ready for another challenge: SAGSE Latam”, he added.

The company currently produces up to eight new slot titles per month. And so, it also offers Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio. All of this available through a single API.