Imagem: Divulgação

Betsson, an online betting operator, confirmed its participation in the EGR Power Latam Summit 2024. The event is a highlight in the Latin American online betting and gaming scene and takes place this Tuesday (27) and Wednesday (28), in Buenos Aires.

The meeting will bring together leading companies in the sector looking for opportunities and partnerships in the region.

The event will be an opportunity for networking with professionals in the sector

The event promises to be a showcase for important discussions about the Latin American betting market, with a focus on marketing strategies, local partnerships and industry trends.

Therefore, Betsson‘s participation reinforces its commitment to the Latin American market and its search for innovation and sustainable growth in the region.

One of the most anticipated moments will be the panel “Marketing and local partnerships: how collaboration can be a catalyst for growth”.

It will be attended by Maximiliano Bellio, Managing Director of the Betsson Group. The executive will share valuable insights about partnerships between bookmakers and sports leagues with local influencers.

“We are facing a promising scenario where collaboration between betting operators and sports leagues with local influencers impacts on increasing brand recognition in the sector.”

This conversation will be a valuable opportunity to discuss the successes and challenges of these agreements.

So, in addition to exploring best practices for managing relationships with potential media influencers and maximizing the brand’s potential in order to drive its growth in Latin America.”

About Betsson

Founded in 1963, Betsson Group is one of the biggest references in online betting games in the world. With more than 20 award-winning brands, including Betsson, Betsafe and InkaBet, the company serves millions of players around the world.

Betsson currently employs more than 2,000 people in Europe. Thus, the company’s vision is to provide the best customer experience in the industry, with a strong commitment to sustainability and social responsibility.