Soft2Bet celebrated ICE London 2024 in style as over 40,000 delegates passed through the ExCeL London exhibition centre.

In addition, the group also held meetings, participated in discussion panels, workshops and threw an incredible party for partners in London!

Soft2bet stand: a symbol of growth and innovation

With a new and impressive stand, Soft2Bet has stood out once again with remarkable growth.

During ICE London 2024, the company officially launched its Motivational Engineering Gaming Application (MEGA). In other words, a unique gamification technology suite.

This launch was accompanied by the presentation of the latest updates and innovations in the company’s casino and betting solutions. Thus, highlighting its commitment to generating value for both current and potential partners.

The company hosted an entire series of workshops where leaders provided updates on a wide range of products, B2B services and platform developments.

Additionally, senior executives also attended conferences to discuss how the industry can move forward in cooperation with key stakeholders.

Workshops and launch of Soft2Bet’s MEGA at ICE

Product Manager Olga Melnyk updated partners with the latest developments on leading gamification products City Builder, Stadium Builder and Bonus Crab.

Likewise, Chief Product Officer Yoel Zuckerberg provided more details on the continued progress his team has made on the Motivational Engineering Gaming Application (MEGA).

Zuckerberg stated: “As we say, Soft2Bet is serious about gamification and the growth it generates is proof that this focus is right for us.”

“It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more business benefits, growth and expansion as we move into 2024.”

B2B platform and services

Business Development Director Martin Collins welcomed partners and delegates with a presentation of B2B products and services.

He explained how Soft2Bet’s comprehensive platform works, tailored to drive growth and commercial success.

Collins commented: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic.

Events like ICE are a great opportunity to meet contacts and partners in person and being able to educate them on how our products work and help them increase their revenue was highly enjoyable.

As a company, Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full suite of world-class sports betting and platform solutions, supported by powerful CRM, payments and security services.”

On the left, Martin Collins – Business Development Director at Soft2Bet

Debate on regulatory changes at ICE Vox

Soft2Bet General Counsel David Yatom Hay discussed the role of gaming compliance and how iGaming companies connect corporate ethics to business growth during a global regulatory debate on ICE Vox.

The panel discussed how sustainability and good governance are now integral components of iGaming companies’ corporate roadmaps.

He highlighted: “Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive business by understanding the interplay between all these factors.

As we mature as a company, we are also constantly improving how we balance business objectives with ethics and expanding our regulatory presence.”

Party for Soft2Bet partners

Over 300 selected guests made their way to London’s iconic Aqua Shard restaurant. Everyone gathered in a location overlooking the city for an incredible night for a cabaret themed party.

Welcoming partners and meeting them is one of the main benefits of ICE and Soft2Bet Marketing Director Oksana Tsyhankova commented: “Soft2Bet is known for its fantastic parties and we strive to outdo ourselves every time.”

“The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth and achievements!”

About Soft2Bet

Soft2Bet, a casino and sportsbook operator and platform provider, offers an extensive suite of iGaming products for operators in regulated markets.

Its unique proprietary gamification engine improves player engagement in the casino and sportsbook sectors.

Thus, Soft2Bet has developed and implemented many iGaming brands and holds ten licenses.