This year’s edition of ICE London ends this Thursday, February 8th. The event, which kicked off on Tuesday, is bringing together thousands of members of the gambling industry at ExCeL London.
However, it is worth remembering that this will be the last edition held at the location, before moving to Barcelona, Spain, from 2025.
Additionally, the meeting promotes business and networking opportunities designed to maximize return on investment.
So, the objective is to provide the sharing of ideas, the connection between people from the most varied gaming modalities and the exploration of a substantial range of products over three days.
Due to the relevance of ICE London, the iGaming Brazil team is covering every day of the event and bringing exclusive interviews with personalities from the sector.
Full schedule for the last day of ICE London:
Allyship breakfast meeting and mentoring in partnership with Global Gaming Women
Insights for eSports enthusiasts in the Americas: How to score a critical hit in these regions
Increase your knowledge about esports in the Americas! Daniel Offen will show how Loadout is on a data-driven mission, collecting vital statistics from esports fans in North and South America, and is now ready to share them with the public.
Rivalry Presents: Gen Z and Sports Betting: How to Capture, Engage and Entertain the Next Generation of Fans with
Gen Z is reaching legal gambling age, and soon this digitally native customer will be the gaming industry’s top demographic.
But with Gen Z betting less online, how can the sports betting industry adapt its products to capture a group accustomed to real-time, interactive and immersive entertainment? David King (Rivalry), Andre Nogueira (Rivalry) and William Harding (Clarion Gaming) will try to clarify these doubts.
Leaving Data Beta
The panel will delve into the critical aspects of data integrity, optimal data sourcing, and effective application of data in esports. Thus, Alex Kozachenko (DATA.BET), Mikael Westerling (GRID), Flavien Guillocheau (PandaScore) and Kristina Skogvard (Abios) will lead this analysis.
Safer Gaming in Esports: Integrity and Opportunities
Lee Willows (ESG Gaming) will reflect on his decade working on safer gaming and what opportunities might exist for eSports. Lee will speak candidly about overcoming gaming addiction, establishing an industry-leading charity, as well as how esports and the metaverse can be a force to entertain humanity.
Grow Your Content: Conquering Esports Year-Round
ESportsBattle tournaments, curated by BETER, offer 24/7 matches across multiple esports disciplines. All of this comes from studios in Ukraine and Serbia. Chuck Robinson (BETER) will be responsible for this presentation.
iGB Affiliate Awards
ICE London closing ceremony
