ICE London 2024 is a little less than a month away. Soft2Bet is looking forward to welcoming partners, friends and contacts to its new stand and presenting the Motivational Engineering Gaming Application (MEGA), its revolutionary gamification technology.
Exclusive Soft2Bet workshops
Here’s what attendees can expect from Soft2Bet at ICE London 2024.
So, as part of a busy schedule, Soft2Bet will introduce MEGA, its industry-leading gamification technology that drives engagement, loyalty and revenue.
It will then feature workshops, keynotes and discussions to show how its highly flexible customization and localization capabilities help drive engagement and revenue.
What is MEGA?
Motivational Engineering Gaming Application is the gamification platform that Soft2Bet has developed since its launch in 2016. Therefore, it offers:
- Highly gamified products
- Additional entertainment value for players
- Increased engagement
- Increased revenue for Soft2Bet and its partners.
Product Manager Olga Melnyk will host the workshops (booth S6-210) and said she will “highlight three exciting products: City Builder, Stadiums and Bonus Crab” and “Soft2Bet’s powerful and easy-to-use PAM back office, a proprietary solution developed by our in-house team.”
Chief Product Officer Yoel Zuckerberg will educate delegates on the Motivational Engineering Gaming Application (MEGA), a unique gamification technology that drives greater engagement, activity and revenue, while Director of Business Development Martin Collins will host seminars on how B2B products and services generate growth and commercial success.
Commenting on MEGA, Yoel explained: “At Soft2Bet, we take gamification seriously, and the commercial growth it generates is proof that this focus is right for us.”
“It has had a hugely beneficial impact on our brands in highly competitive markets like Sweden and Denmark, and through the workshops I will show how our MEGA capabilities can be leveraged and optimized to benefit our current and future partners.”
Turnkey solutions
Martin Collins added: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity.”
“Not only to meet these contacts in person, but so we can educate them on how our products work, develop their player engagement and loyalty levels, and of course, their revenue.”
In other words, Soft2Bet is a leader in gamification, but also provides a complete package with a best-in-class platform and sports betting solutions. All this in addition to excellent CRM, payments and security services.
Martin Collins commented: “Gamification is the most visible part of our product portfolio. But a key benefit of the workshops will also be to show how our MEGA capabilities work in sync with our out-of-the-box solutions. All of this delivered through our system player account management (PAM).
“These solutions include casino content aggregation, sports betting solutions, managed services and security teams, as well as leveraging our front-end products.
This drives conversions and high loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024,” concluded Collins.
Soft2Bet booth at ICE
Soft2Bet’s two-story stand will be the ideal place to meet the teams or simply to chat with industry contacts and friends.
This way, participants will be able to have a coffee or relax at the end of the day and see Soft2Bet products in action. You will still be able to use the touchscreen demonstration units located throughout the booth.
ICE World Regulatory Briefing
Soft2Bet General Counsel David Yatom Hay will speak during the ICE VOX World Regulatory Briefing on Monday, February 5th.
His presentation will address the topic “The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?“. It will analyze how gambling companies combine growth and commercial expansion with corporate ethics.
David commented that “At Soft2Bet, we are not just expanding our global presence; we are championing the vital balance between growth and responsible gaming.”
“Our proactive approach to self-regulation and player protection is not just ethical, it is a strategic move to ensure sustainable success in the ever-evolving landscape of iGaming regulations.”
