Pinnacle’s head of Global Markets, Florencia Brancato, participated in SiGMA Europe 2023 last week.
During the event, she spoke exclusively with the iGaming Brazil portal about the company’s 25 years, the potential of electronic sports, the role of influencers in Brazil and plans for next year.
According to Florencia, the year was very good for Pinnacle, which managed to grow in different markets in Latin America.
“We are working locally, which is very important. At every conference, there is always talk about location. We want to continue growing and we are betting a lot on 2024. And the truth is that Latin America is a market where we have been working for many years, but there is still a lot to grow”, he pointed out.
Furthermore, the executive celebrated Pinnacle’s 25th anniversary. “25 years is not a short time. We are working hard, we have interesting products. We have the best odds, we don’t limit players, we accept all winners. We will continue with this same strategy for next year, but we will have a surprise”, he anticipated.
Between January and February, Pinnacle’s new product will be presented to the market. “It won’t be a big change, because Pinnacle is a very strong brand, but it will be something global.”
Florencia Brancato cites the importance of influencers and eSports for Pinnacle
According to the head of Global Markets at Pinnacle, influencers are essential to inform and present the game in a fun and responsible way to the Brazilian public.
“We are working a lot with them, we have a lot of content. They are the first face of education in markets such as Brazil, Mexico, Chile and other new markets in Latin America”, he highlighted.
In relation to electronic sports, she informed that the month of December will feature another Pinnacle Cup, in a kind of ‘Champions League‘.
“We will have a World Cup in December. We will have others next year. We want to localize this product (eSports) specifically for each market”, he concluded.
