SOFTSWISS, a leading provider of online casino software, celebrates the huge success of its ‘Maltese 360’ campaign at the prestigious EGR Marketing & Innovation Awards. The campaign, expertly developed by the company’s marketing team, was crowned the winner in the “B2B Marketing Campaign” category, receiving well-deserved recognition for its exceptional display of creativity, innovation and marketing skills.
Implemented in two phases, the betting and marketing campaign was strategically launched last year, coinciding with SiGMA Europe 2022 – a prominent event bringing together iGaming leaders to showcase the industry’s innovative solutions and technologies.
The first phase, titled “Blazing In”, had a dual purpose: to increase brand awareness and recognition in Malta, while offering visitors and residents alike an exceptional range of activities to enhance their iGaming experience.
The second phase, accompanied by the slogan “Bringing the Heat”, featured vibrant, creative and flashy visuals with fiery red peppers. This visual representation perfectly captured the essence of the SOFTSWISS brand philosophy, adding a delicious touch of “spice” to the company’s menu of innovative offerings.
SOFTSWISS Chief Marketing Officer Valentina Bagniya expressed her delight at this achievement, stating: “We are incredibly honored to receive this prestigious award for our ‘Maltese 360’ campaign. It is a testament to the hard work and dedication of our talented team of marketing”.
“We are constantly pushing boundaries to create impactful marketing campaigns that not only showcase the incredible benefits of SOFTSWISS solutions, but also deliver tangible business results and increase the effectiveness of marketing communications. This award is a powerful motivation for us to continue delivering results. exceptional,” added Bagniya.
The company’s triumph in the EGR Marketing & Innovation Awards solidifies its unwavering commitment to excellence and its continuous efforts to deliver innovative solutions to its customers.
SOFTSWISS is now preparing to showcase its innovative products at upcoming industry events including BiS SiGMA Americas 2023 in Sao Paulo, iGaming NEXT Valletta’23 in Malta and iGB L!VE 2023 in Amsterdam. Attendees will have the opportunity to meet with company experts, gain insights into the latest iGaming trends, explore advanced engagement tools and immerse themselves in engaging discussions on the industry’s hottest topics.
About SOFTSWISS
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has 1,400 employees, is based in Malta, Poland, Georgia and Belarus. The company holds multiple gaming licenses and provides complete iGaming software solutions.
The group has a vast portfolio of products, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.
