ICE London 2023 continues its extensive schedule of panels, exhibition, meetings and business this Wednesday, February 8th. The event is hosting some of the leading brands in the gambling market, such as Pragmatic Play. The company’s VP for Latin America, Victor Arias spoke exclusively with the iGaming Brazil portal.
According to Arias, Pragmatic Play remains focused on the Latin American market in 2023. “From the beginning our goal was to localize in Latin America. And, localization means having a team installed in the different markets wherever your presence is important. One of the countries where we put a lot of effort is in Brazil”.
Regarding the group’s operations in Brazil, he clarified that “we have a director executing our project in Brazil, our own account management team, our own marketing team. The objective is to give the Brazilian market the magnitude it deserves”.
Victor Arias anticipated that the goal is to “continue expanding” on the continent. “Latin America has become very important to us, we have a team divided into seven countries”, in addition to the intention to honor more than 15 events throughout the region throughout this year.
Watch the full interview with Victor Arias from Pragmatic Play at ICE London 2023
