ICE London started this Tuesday, February 7th, at ExCeL London, London (ING). The conference is the perfect place to accumulate even more knowledge about the main trends of the iGaming market, such as: innovative technologies, important insights, networking opportunities and the solutions for the sector.

The premier conference for the gambling market is bringing together providers and market professionals from across the industry in London. In this edition, it is possible to debate and close new forms of partnership and meet major brands in the sports betting sector.

It is worth mentioning that congress participants now have a space themed with colors, climate and even Brazilian coffee, all of this in the Brazilian Lounge! This is the proposal of six companies – including the iGaming Brazil portal – who headed the idea! Take a little bit of Brazil, since the world is watching our market, for the London cold weather.

Our portal team is participating in ICE London in person and conducting exclusive interviews, meetings and bringing the main information from the panels and images of this first day of the conference.

ICE London day one picture gallery

Kickoff at ICE London 2023

This year’s fair has the largest space in history to receive the public

2023 edition should break records

The event should receive more than 35,000 participants over its duration.

Exhibition with more than 130 brands

The convention attracts brands from the most varied segments and from all over the planet


The company has its own stand at ICE


The brand is present on the opening day at ExCeL London

Main players are in London

ICE is bringing together the main names in the gambling market


Playtech is attending the London convention

Exhibition allows the signing of major agreements

The conference should also generate new business and partnerships


Gaming company is showcasing its products at ExCeL London

Companies are taking advantage of networking

ICE London is appointed as the world’s largest fair in the iGaming sector

Immersive experiences for attendees

The public is having the opportunity to perform immersive activities during the event

Merkur Gaming

The group is offering experiences related to the gaming market


Zitro is also present at the 2023 edition of ICE London

ICE Esports Arena

Venue for eSports enthusiasts at ICE 2023

Pinnacle Solution

Pinnacle is presenting its entire portfolio to event participants

iGaming Brazil is covering the convention in loco

The portal team is conducting exclusive interviews in London

Thomas Carvalhaes gives an interview to iGaming Brazil

Executive with extensive experience in the sector, Carvalhaes spoke with our team

Eman Pulis and Flávio Figueiredo

The founder of the SiGMA Group, Eman Pulis alongside the CEO of the iGaming Brazil portal, Flávio Figueiredo