Tuesday 7th February kicked off the 2023 edition of ICE London at ExCeL London. Promoting on-site coverage of the world’s leading gaming industry fair, the iGaming Brazil portal spoke with Thomas Carvalhaes, from Vai de Bob, who shared his first impressions of the event and the company’s plans for 2023.
“ICE is ICE, it is an event that generates a lot of expectations in everyone, in everyone involved in this sector. Everyone insists on participating. And as you can see, a thousand people have already started. The conference and the fair start today with immense participation”, he declared.
Regarding the company’s strategy in the sports betting business for this year, Carvalhaes said that the intention is “to continue growing, expanding more and more. We have managed to mark our territory in Brazil more and more. We have a very well-made strategic plan related to our target audience”.
Furthermore, he revealed the arrival of a new brand ambassador. “First hand, a scoop: we are going to announce Ricardinho Freestyle, who always participates in great shows and on TV channels, in addition to being an example for young people”, adding that the new partner has a lot of charisma and “will be excellent for It goes from Bob as an ambassador.”