SOFTSWISS is ready for ICE London 2023

SOFTSWISS, a software development company providing innovative solutions for the iGaming business, is pleased to announce its participation in ICE London 2023. safer gaming providers, distributors, operators, retailers, innovators, trade associations, strategic bodies, charities and regulators.

SOFTSWISS joins the most renowned exhibition in the iGaming world to continue its promotional campaign launched in Malta. This time, the company is set to impress at ICE, shining with its progressive solutions and cutting-edge technologies. Having a presence in London, the provider became an exclusive partner of Fire & Ice’s 20th anniversary event, helping to organize the most iconic party in the iGaming community.

SOFTSWISS will showcase the entire ecosystem of its high-performance products in London to raise ICE audience awareness of the unique features, extensions and benefits of its flagship casino platform, Game Aggregator’s diverse and growing content portfolio, advanced functionality of the Jackpot Aggregator, Affilka’s effective affiliate management and tracking features, as well as providing the first demo of the Sportsbook mobile app.

Company representatives will be waiting for visitors at booth N8-231, ready to talk about the benefits and advantages of SOFTSWISS cross-product integration and discuss our unique product and service offerings.

Andrey Starovoitov, Co-CEO of SOFTSWISS, comments on attending ICE London: “For us, participating in the biggest event in the industry is significant, so we are doing our best to impress and surprise the iGaming community with our amazing offers. SOFTSWISS will present not only our innovative solutions and up-to-date products at the fair, but also the experience that our employees are happy to share. We are sure that ICE London will be a remarkable experience and we invite all our partners and potential customers to the SOFTSWISS stand!”


SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds multiple gaming licenses and provides complete iGaming software solutions.

The company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.