A successful and productive second day at SPORTEL Monaco

The international community continues to take advantage of all the opportunities offered by SPORTEL Monaco’s extensive programming. The second day showed an acceleration in appointments, offers, crowded halls and corridors, networking, informative presentations and demonstration of new trends in the global market.

With that in mind, the SPORTEL Monaco organization has opened up considerable space on the agenda to deal with new social media, digital platforms and OTT.

From this digital transformation, Snapchat has become an important part of the sports business industry. The group’s representative, Anmol Malhotra, explained in an interview why Snapchat felt the need to be present at the event and increase its network of contacts.

SPORTEL is also offering a chance for participants of this edition in Monaco to win tickets to one of the main events of the 2023 calendar. Interested parties must stop by SPORTEL’s booth and leave their contact details to apply for entry into Bali (23 to 24 February 2023), Miami (May 9-10, 2023) or Monaco (October 23-25, 2023).

Importance of SPORTEL for the global industry

For over 30 years, SPORTEL has been an international reference for the entire sports business industry. The fair mainly focuses on media rights and new technology markets for the sports broadcast ecosystem.

The Conference Summit at Speakers Corner, interspersed with networking events and business cocktails, provides attendees with a valuable platform for learning, exchange and strategic insights to seamlessly complement the SPORTEL Monaco business experience.

Schedule of SPORTEL 2022 this Wednesday, 26

Dashboard: How the cloud drives AI and sports

Cloud-based services are the perfect place to process large amounts of sports-related data and then use that data as a starting point for various advanced automated services.

The potential exists for automated publishing and content creation, automated camera movement and audio mixing, and much, much more. Ken Kerschbaumer (SVG), David Candler (Veritone), Julie Souza (AWS) and Brian Phillpots (Pixellot) discuss the current state of AI, the cloud and automated production.

Photo: Twitter @sportelmonaco

Masterclass: How to improve our content and make it exploitable in the sports industry

A large amount of content is generated, stored and distributed by the club, such as video content (game, pre-game, interviews, training), but also marketing content such as logos, merchandising, etc. was not exploited as is currently required. Luís Matignon, from Perfect Memory, explains how to fully exploit and monetize them.

Photo: Twitter @sportelmonaco

Dashboard: Scaled sports transmission

The live sports streaming market is rapidly accelerating, as is the viewer’s appetite for immersive content with impeccable video quality. But how can you deliver that personalized experience, optimize your content monetization, and achieve it all at scale for large audiences?

Harmonic’s Thomas Decieux addresses these issues and focuses on aspects like low latency and UHD HDR, sports features like live video highlights, and how to deliver live channel variants and targeted ads at scale.

Photo: Twitter @sportelmonaco