Pinnacle’s Regional Manager Latam, Christian Raykoff, confirmed his presence at the SBC Summit Latinoamérica 2022. The executive will participate in the panel “How to Leverage a Successful Influencer Marketing Strategy in Emerging Markets”, and will talk about the best ways to execute a strategy of successful growth.

The panel – scheduled to take place on the 2nd at 11 am – will be moderated by Robert Kraft, founder of Atlas World Sports, and in addition to Christian Raykoff, will also be attended by well-known names in the iGaming market, such as: Martin Kolodny, Media Consultant and SEO Writer at Sherlock Communiations, Lusine Hovhannisyan, Country Manager Brazil at Betmaster and Vladimir Malakchi, Chief Commercial Officer at Evoplay Entertainment.

On the event’s website we have access to a short description of the topic that will be addressed in the panel: “Although the sports sector has already established a prolific relationship with the betting industry across the Latin American region, late regulation in emerging and gray markets hampers the development of marketing practices. However, sportsbooks are already benefiting from the opportunities that social media and influencers bring.”

For Christian Raykoff, “the panel will be very interesting, we will talk about local strategies and how to carry out successful campaigns with world-class professionals”.

The SBC Summit Latinoamérica is the conference and trade show for executives and brands in the Latin American iGaming industry. The event will take place between November 1st and 3rd, and will bring together leadership teams, specialists in retail products and online operators from various markets, namely: Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Peru, Puerto Rico , Dominican Republic, Uruguay and many others.

During the conference everyone will be able to share information on best practices, launching in new regions, localized marketing strategies and the latest technology.

Pinnacle is nominated for Best Sports Betting Operator and eSports Provider awards

In addition to the participation of its Regional Manager LatAm, Pinnacle was nominated for ‘Sports Betting Operator of the Year’ and ‘eSports Provider of the Year’ awards. The awards will be presented during the SBC Awards, when prominent companies – and representing the gaming and betting industry in the region – are honored.

The SBC Awards recognize the achievements of operators and affiliates, as well as vendors, at key points in the industry, including payments, marketing, platforms and data. With 400 guests attending the event, the awards will also celebrate the companies that have survived and thrived in these unprecedented times.

Pinnacle’s Regional Manager Latam underscores the importance of the company’s nomination: “We are delighted to be nominated for ‘Best Operator of the Year’ at the LATAM SBC Awards. It has been a period of great growth in the region for Pinnacle, and we have learned a lot.” .

Christian also commented on the work carried out in Brazil and the company’s actions. “We continue to strengthen our family of affiliates with great partners such as Danilo Pereira, Marcelo Bechler and PRtips, among others”, he concluded.

The indication proves how hard Pinnacle is working to become a reference in the Latin American market.